Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Over 100,000 eBooks available on Okian.ro
Six months after entering the Romanian book market, Okian.ro also enters digital books market with a portfolio of over 100,000 eBooks from over 450 publishing houses. All the titles are […]
UPDATED: Romanian Mars-Wrigley media account changes the agency
(adds a statement from OMD’s Managing Director and more info) Romanian Mars – Wrigley media pitch saw OMD Romania taking over the management of media account. The decision was taken […]
comScore report on digital marketing trends in 2011
comScore releases “The 2010 U.S. Digital Year in Review”, a report that highlights the digital marketing trends and their implication for 2011. The report is available for download here. “2010 […]
Nielsen: Audience of over 111M for Super Bowl 2011
According to preliminary results from The Nielsen Company, Super Bowl broadcast on FOX had an average audience of 111 million viewers, surpassing last year’s Super Bowl, and thereby breaking the […]
10 trends in Romanian mobile marketing for 2011
A recent analysis made by Voxline Communication shows that Romanian market will see, in 2011, a sustained increase of mobile marketing. “2010 showed a spectacular increase of the mobile marketing: […]
AOL bought Huffington Post
AOL Inc bought Huffington Post, Arianna Huffington’s influential website, for $315 million, according to Reuters. After this buy, Ariana Huffington will lead a newly formed The Huffington Post Media Group, […]
Kiss FM, Radio ZU and ProFM – the most popular radio stations in Bucharest
The most popular radio stations in Bucharest are Kiss FM, Radio ZU, ProFM and Magic FM, according to the autumn wave of SAR (Radio Audience Study), Mediafax informs. According to […]
Over 2.8M Facebook users in Romania
Over 2.8M Romanians have accounts on Facebook, according to statistics from recently launched Facebrands.ro. According to Facebrands.ro, that monitors the Romanian pages on Facebook, the number of Facebook users grew […]
Changes for Discovery Networks’ team in Eastern Europe
Starting February 3rd, Discovery Communications operations in Eastern Europe were reunited under Discovery Networks CEEMEA (Central and Easter Europe, Middle East and Africa) umbrella. “In the beginning of this year, […]
Nielsen: Super Bowl – advertisers battle to keep people glued on tv
Super Bowl is both a sport event and an advertising event, during which advertisers battle to keep viewers glued to the TV for the commercial breaks.