Category: Digital & Media
Photo by Daniel Gzz on Unsplash
400 Bet Cafes in Romania from Bet Cafe Arena, owned by Dinu Patriciu
GTECH G2 started to install of a sports betting solution in Romania, as part of a planned roll-out of 400 Bet Café Arena retail outlets across the country, Gaming Intelligence […]
Eyeblaster officially rebrands as MediaMind
Eyeblaster, the leading independent provider of digital advertising solutions, has gone through a rebranding process, assuming, for the entire company, the name of its flagship product, MediaMind. The company will […]
Varta Romania launches an online communication campaign, targeted to the male community
Varta Batteries is launching, this summer, a communication campaign that will run exclusively online. The campaign, that runs under “Charge your batteries with Varta”, is running from June till August […]
YouTube launches a biennial of creative video
YouTube launched YouTube Play, a biennial of creative video, a global online initiative realized in collaboration with Guggenheim Museum and HP. After redefining media culture in its five years of […]
Nielsen and McKinsey formed a social media joint venture
According to the international press, research giant Nielsen has put its social media monitoring service BuzzMetrics into a joint venture with management consultants McKinsey, intending to “fuse social media” into […]
Romanian BankingNews.ro introduces an SMS payment system for market studies
Romanian online specialized publication www.bankingnews.ro adopted an SMS payment system for a series of market studies it realizes and that will be published inside a new section named “Market Studies”. According to […]
CNN might choose Piers Morgan to replace Larry King
CNN might choose British journalist Piers Morgan for a prime time show, possibly to replace Larry King, who’s show dropped 43% in audience in the first quarter compared to the […]
Jack Myers will launch Myers 2010-2020 Media Trends Report in July
Jack Myers will launch, on July, Myers 2010-2020 Media Trends Report. According to an email from the author, “the advertising and marketing communities, regulatory officials, consumer electronics companies, Microsoft, Apple, […]
Heineken lets consumers design the beer bottle
Heineken allows its consumers to design their beer bottle, offering them a personalized pack of 6 beers for 30 euros. In a contest organized on company’s site, consumers can choose […]
The power of social networks – subject of two new events signed by Evensys
Evensys, a Romanian company launched 4 years ago and specialized in organizing conferences and seminaries, launches two new workshops to explain the power of social networks, “Social Media & Crisis […]