Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Hivestack and MiQ announce partnership for programmatic digital out of home (DOOH)
Hivestack, the world’s leading full stack programmatic DOOH platform has announced a partnership with MiQ, the leading global programmatic media partner for marketers and agencies and global experts in data […]
Anzu Launches New Roblox Offering, Helping Advertisers Communicate With The Elusive Gen Z Via In-Game Ads
Anzu.io launched a new Roblox offering. The game-changing move brings Anzu’s tech to Gen Z’s most popular platform, opening its 202M monthly active users to brands and agencies globally via […]
Nomad welcomes commercial and film editor Sam Perkins
Following noteworthy additions such as Executive Creative Director Chadwick Halbritter, Partners Brandon Porter and Conor O’Neill, and Senior Flame Artist Steve Morris, creative editorial company Nomad continues to grow its highly-acclaimed, award-winning roster of editing talent with […]
Bidtellect saves 35% on bidstream processing costs using BidSwitch
BidSwitch, a global provider of programmatic infrastructure and wholly-owned subsidiary of IPONWEB, has enabled demand-side platform (DSP) and advertising technology company Bidtellect to reduce the hardware costs associated with processing and analyzing (listening […]
Alfi study: Ad budgets rise along with concerns around ethical standards in DOOH
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi, an AI enterprise SaaS advertising platform, however, […]
Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns
Brand Metrics’ unique algorithm uses a single question with five answer options to provide reliable information on qualitative advertising impact. This can be applied to native, display and video advertising. […]
Brand Metrics hires Taylor Sturtevant as it focuses on growth in the US
Global technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – has announced a new hire in the US. Following a period of […]
Hivestack Launches Header Bidder for DOOH Publishers
Hivestack, programmatic digital out of home (DOOH) ad tech company, opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that […]
United Media Services climbs in Adweek’s Top 75 Global: Fastest Growing Companies
For the second year in a row, the Romanian full-service media agency United Media Services is present in Adweek’s independent agencies’ global top (Adweek Global Top 75: Fastest Growing Agencies). […]
TikTok Academy 2021, successfully certifying its first agencies in Romania
The TikTok Academy, a program designed for selected leading marketing agencies in the world, successfully certified agencies in Romania. OMD and Media Investment are the first agencies that have completed […]