Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Mike Soutar to join the Evening Standard as CEO
Evening Standard Limited announced recently the appointment of Mike Soutar as its Chief Executive. In a media career spanning three decades, Soutar has worked as a senior executive across print, digital […]
Electronic Arts launched Fifa20, developed in Bucharest and Vancouver
Electronic Arts launched globally FIFA 20, the newest edition of the popular francise of sport video games. The game is developed by EA studios in Bucharest and Vancouver and is […]
Samsung launches the first AR poetry book for kids – „Selfie with the elfins” in Romania
The augmented reality and the new technologies are more and more present in the editorial world,multiplying the ways in which one can read and understand a text, through which one […]
IRFU and ROTHCO, Part of Accenture Interactive, Help Colour-Blind Rugby Fans ‘See Green’ with Innovative Chrome Extension
The Irish Rugby Football Union teams up with ROTHCO, part of Accenture Interactive, to help colour-blind fans – such as Bobby Blakeney – support the national team at the Rugby […]
Romanian agency Grapefruit turned 20
Romanian agency Grapefruit celebrates two decades of activity on the market, after it was launched in Romania on November 13th 1999. After 20 years in which it developed its portfolio, […]
Starcom Media & TPS Engage: Sales performance can be connected to Digital OOH creatives
Connecting traditional advertising to sales performance is difficult. Especially if you have a single creative – how do you know when it burned out and people just ignored it? In […]
Orange, Google and Wildbytes create epic AR half-time show for Real Madrid vs Celta de Vigo
On Saturday 17th August, mobile network operator Orange, Google, and experiential innovation agency Wildbytes treated soccer fans to an epic spectacle. Marking the first augmented reality synchronised show in Spain, […]
IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework
IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent […]
1stAveMachine signs award-winning filmmaker Danielle Katvan
Storytelling production company 1stAveMachine has expanded its renowned and decorated directorial roster by signing award-winning filmmaker Danielle Katvan. As both a film and commercial director, Danielle’s distinct style infuses offbeat humor into […]
iProspect brings Uberall’s innovative location marketing solution to Romania
iProspect, one of the top digital performance marketing agencies and part of the Dentsu Aegis Network Romania, announced it is partnering with Uberall, the location marketing global leader, to enable […]