Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Zenith wins global media business for Lactalis
Zenith has won the global pitch for the consolidated media business of dairy products corporation Lactalis’. Zenith has been appointed Master Agency Partner, commanding 75% of Lactalis’ markets. The win […]
Dana Bulat (United Media Services): “The quality has always prevailed in front of the quantity”
During the 65th edition of the international festival of creativity Cannes Lions this year, 4 Romanian advertising people were part of the juries choosing the shortlists in 4 contest categories. […]
2Performant enters Romanian influencer marketing, invests 250,000 euro and digitalizes the industry
2Performant, regional marketing platform with over 600 clients from CEE, launched the beta version of a new function aimed for the digital management of the influencer and content marketing campaigns. […]
MRM//McCann – Agency of the Year and KFC – Digital Client of the Year at Internetics 2018
During the 2018 Gala of Internetics, festival celebrating the digital intelligence, the jurors awarded 48 trophies (19 Golds, 26 Silvers and 1 Grand Prix). The Agency of the Year trophy went to […]
Best Digital MIXX, Best Interactive Experience and Most Experimental and Innovative Campaign for Kinecto Isobar at IAB MIXX Awards 2018
The digital agency Kinecto Isobar succeeded in winning three of the most important awards of the night at the IAB MIXX Awards 2018 Gala. The agency won for the campaign […]
WARC Global Ad Trends: DOOH spend set to reach $14.6bn by end of 2018
Spend on digital out of home advertising (DOOH) — i.e. video content and/or digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and […]
GapMinder VC invests in FintechOS, Romanian start-up developing AI for financial services sector
FintechOS, specialized in digital transformation acceleration of financial institutions, attracted a financing of €600000 from GapMinder VC. With this investment, the total capital attracted in the seed phase reaches €1.6M, […]
Imagination works with the University of Cambridge, Lume brings scientific data to life
Independent global creative agency Imagination announced Lume, in collaboration with The Lee Lab at the University of Cambridge. Lume is an innovative virtual reality (VR) platform for analysts to better […]
Tug acquired Sydney based Fourteen Digital
Tug, the global Digital Performance Marketing Agency, acquired Sydney based content marketing agency, Fourteen Digital. This acquisition positions Tug Australia as one of Australia’s prominent content and performance agencies. Following […]
Nicole Yale (Vayner Media): “Make sure that whatever measurement strategy you have in place, is one that is tracking back what you want to accomplish”
She build her career developing digital communication strategies for companies in Fortune 500. In 2017, she joined the team VaynerMedia (London), the famous digital marketing company founded by Gary Vaynerchuk. […]