Category: Social Media
FCB Inferno announces new Head of Influencer Marketing
FCB Inferno is pleased to announce that Zoe Crook has been appointed to spearhead the agency’s influencer marketing strategy. Zoe has worked at a combination of start-ups and global agencies and has a wealth of […]
Adults Can’t See Through Changing Behaviours in Hard-hitting Anti-Exploitation PSA from Affixxius
Multi-award winning video production agency Affixxius launches a new campaign for the Leicestershire Police and the Violence Reduction network that aims to raise awareness around child exploitation. This spot aims […]
Serviceplan Beijing’s ‘Truly Mystical’ Campaign for New Budweiser Fruit-Flavoured Beer Goes Viral in China
A Serviceplan Beijing campaign designed to launch Budweiser’s new product ME3 has gone viral in China, making a social buzz within the generation Z target audience. Serviceplan Beijing created digital […]
KITKAT’s famous slogan “Have a break, have a KITKAT” finally gets a well-deserved 10 days break to celebrate the brand’s 85th birthday in new campaign
KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. Created by Wunderman Thompson, it raises awareness of a social […]
Romania gets a Code of best practices in influencer marketing
In Romania, that has a mature influencer market, with over a decade of history, creative campaigns and dedicated events, IAB Romania and 2Performant continue their mission to contribute to local […]
Webstock 2020 takes place online, on October 8-9
Webstock, event targeting social media and online communication community in Romania, takes place online, on October 8-9, for the first time in its history. Same as during the last 12 […]
Deloitte CMO Survey: Almost 1/2 of companies’ marketing budgets, redirected to SoMe and mobile during COVID-19 pandemic
During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) […]
HSBC Bank Canada banks on open-mindedness
It pays to keep an open mind. That’s the message HSBC Bank Canada is focusing on as part of a new advertising platform scheduled to launch later this month. As […]
Neticle: How to pop out with a viral post? – a Lidl Hungary case
It all started as an everyday post – but ended as a comment-cascade from a wide-range of brands. Lidl Hungary took a brave step, dropped a bomb and now it […]
Starcom Romania launches Social Media Stars Index
Starcom Romania created through Social Media Stars Index the top of the most followed accounts in the entertainment in social media. For creating the top it was analyzed and followed […]