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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Sound Bioventures raises € 110 million for new biotherapeutics venture fund

Sound Bioventures, a Scandinavia-based lifesciences venture capital firm, announced the first close of its first fund at €110 million. The fund has a geographic footprint on both sides of the […]

January 8, 2022January 8, 2022 Cristina Blanaru Business, Finances, Start Up

Website Visibility: what you can do to increase it

Being visible online is something that your business is going to need to do. It’s true to say that this is how the majority of businesses focus on getting more […]

January 7, 2022January 7, 2022 Guest Post Business, Digital & Media, ITC, Marketing

Altex comes back to the charismatic communication that is known for, in the most recent corporate campaign signed by DDB Romania

Altex, the leader of the retail market, and the one has always been injecting “normality” in Romanians’ lives, puts the accent on a series of modern services, meant to transform […]

December 28, 2021December 28, 2021 Romanita Oprea Creativity

Romania: Pepsi and DDB spend The New Year’s Eve at Pro TV

For Romanians, The New Year’s Eve party has always been a special moment. If the Christmas is the quiet and more traditional celebration dedicated to the family, the New Year’s […]

December 22, 2021December 23, 2021 Newsroom Creativity

GroupM experts: Media budgets, +17% in 2021 vs 2020

The GroupM This Year, Next Year 2021 report announces record increases for the global media market. 2021 brought up a 21% growth, powered mainly by digital advertising which went up […]

December 22, 2021December 23, 2021 Romanita Oprea Digital & Media, Media, Studies

Romanian tech: 2Performant’s 2021 in numbers

One year after the listing on the Bucharest Stock Exchange and a successful capital increase operation, the reorganization of the company into two Business Units, but also numerous affiliate campaigns […]

December 21, 2021December 21, 2021 Newsroom Business, e-Commerce

Valtech comes with a second season of Transformation Podcast Series

A podcast series launch by Valtech, at the initiative of the Danish office and developed into an award winning podcast series, launched a second system, bringing in front of audiences […]

December 21, 2021December 21, 2021 Cristina Blanaru Creativity, Digital & Media

Lithuanian Design Agency Gave New Life to Beloved Christmas Drink Kissel

FOLK, one of the most recognized design agencies in the Baltic region, reintroduced the nation’s Christmas favorite, a cranberry kissel, in unique packaging. Generally sold as a powder mix, the […]

December 21, 2021December 21, 2021 Maggie Hanson Ads, Creativity

International Agency, Believe Advertising & PR celebrates 20 years at a celebrity studded bash

After being locked down for four months, Australia’s TV stars came out of hibernation and fired up the festive season in full force on Friday night (December 17) for Believe Advertising […]

December 21, 2021December 21, 2021 Maggie Hanson Creativity, Events, Marketing

The Witcher’s Myriapod invades screens globally for S.02 launch, a campaign signed by The Network

It’s one of the most highly anticipated second series of this year, and finally on 17th December the wait was over for The Witcher fans around the world. For the […]

December 21, 2021December 21, 2021 Cristina Blanaru Ads, Creativity, Digital & Media, Guerilla, Innovation, Media, OOH / DOOH

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