Report: Brands that adopt scenario planning decisions achieve up to 70% higher ROI
Brands that adopt measurement programs and scenario planning for decisioning achieve a 25-70% increase in ROI, according to the latest ROI Genome Report from Analytic Partners, Scenario Planning: Uncovering Growth […]
European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic
The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]
Loncolor Ultra relaunches with a new packaging
Loncolor, Romanian brand and market leader in the hair coloring category, has been preparing for more than a year a lanrge rebranding project for its most popular range in the […]
Mastercard Unveils New Carbon Calculator Tool for Banks
New research on sustainability, commissioned by Mastercard, reveals a marked increase in consumer passion for the environment as a result of COVID-19. Over two fifths of Europeans surveyed (48%) consider reducing […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]
Barilla – new brand positioning and global campaign by Publicis
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a […]
Dali calls for research into natural intelligence to fight against neurodegenerative diseases
The Queen Sofia Foundation (Fundación Reina Sofía) introduces a new campaign executed by ad agency Señora Rushmore. It features a video that serves as a call to raise awareness and […]
Evolvant and DRUID AI partner up to take on the UAE
Evolvant announced its newest partner in the United Arab Emirates – DRUID AI. The two companies join their forces to tackle some of the most imperative business opportunities in the […]
E-commerce Boom Amidst Pandemic Reveals Shortcomings of Local Payment Methods in Emerging Economies
One year into the COVID-19 pandemic saw a tremendous expansion of cross-border e-commerce as consumers continue toseek products and brands unavailable in their home country. The virus outbreak played a […]
CarlNann – new identity after breaking from FCB Network
After the management buyout of Michael CARL (CFO) and Christoph NANN (CCO) at FCB Hamburg in June 2018, the cancellation of the agency name FCB Hamburg, which had continued to […]