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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Publicis, Orange 5g and iPhone 12 – closer to the moments that matter in France

After launching its 5G in November 2020, Orange is teaming up with Apple and its new iPhone 12 to explore the full potential of this new network. The film, named […]

March 9, 2021March 9, 2021 Cristina Blanaru Ads, Creativity

5 simple strategies for startups to boost the customer base

As a startup, the gateway to success lies in the ability to win the trust and convert potential buyers to returning customers. Such a strategy can help a startup rise […]

March 9, 2021March 9, 2021 Guest Post Business, Marketing, Start Up

Looking After Your Staff: Why It’s Vital & How You Can Start Today

Without the support of a dedicated, talented team,  your business simply wouldn’t be where it’s at today. As your staff are so essential, you should do your best to take […]

March 8, 2021March 8, 2021 Guest Post Business, Start Up

Calvin Klein introduces its Spring 2021 Campaign: Blank Canvas

Embracing Calvin Klein’s minimalism as a canvas for creative exploration, this season’s campaign strips back to the essentials. Consciously crafted staples such as the perfect white tee, archival/classic denim silhouettes and the Brand’s […]

March 5, 2021March 10, 2021 Romanita Oprea Business, Marketing

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

Covatic, a growing tech company that empowers media companies to deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing […]

March 2, 2021March 2, 2021 Newsroom Business, Digital & Media, Marketing, Start Up

Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology

According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]

March 2, 2021March 2, 2021 Cristina Blanaru Business, Digital & Media, Marketing, Studies

Brand awareness – how to effectively increase it

Photo by Dominika Roseclay from Pexels Increasing brand awareness is one of the most important things you can do for your brand. Brand awareness makes it more likely that you […]

March 2, 2021March 8, 2021 Cristina Blanaru Business, Marketing, Start Up

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in Sweden, with the leading global media network opting to work with the Danish […]

March 2, 2021March 2, 2021 Newsroom Business, Creativity, Digital & Media, Start Up

Škoda and Rosapark unveil brand’s latest Epic Option

This past year, ŠKODA celebrated its 125th year and, recently, launched the fourth generation of its bestselling ŠKODA OCTAVIA, the car manufacturer’s entry into the e-mobililty market, culminating in the […]

March 2, 2021March 2, 2021 Newsroom Ads, Creativity

CreativeDrive appoints Penny Verbe as Head of Content UK & EMEA

Part of Accenture Interactive, CreativeDrive, a global leader in creative production and content, has appointed Penny Verbe, global strategic consultant and co-founder of Smoke & Mirrors, as Head of Content […]

March 2, 2021March 2, 2021 Maggie Hanson Business, Creativity, Women in Business

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