Leroy Merlin’s new creative territory, imagined by BETC FULLSIX
Whether it’s small everyday projects or major transformations, every improvement made to our homes changes our lives: more comfort, more space, more privacy, lower expenses… Because homes that evolve are […]
Sparks appoints Caroline Sparkes as Director of International Marketing
Leading global brand experience agency Sparks has appointed Caroline Sparkes as Director of International Marketing as it continues to supercharge growth around the world. In this newly created role, Caroline will be responsible for building on […]
Godmother launches a Guide to Best Practices in organizing sustainable events
Godmother, a brand experience agency with over 20 years of experience in the event industry, launched “Play Smart, Act Kindly – How to Organize Sustainable Events” yesterday, a best practice […]
Bergenbier S.A. brings the spirit of Madrid to their premium portfolio
Bergenbier S.A., part of Molson Coors Beverage Company group extends its premium portfolio with a Mediterranean-style beer which invites the consumers to discover the Madrid lifestyle, El alma de Madrid, […]
Henkel Romania marks 30 years of success through innovation and technology in trade marketing with Mediascope
Henkel Romania, one of the leaders in the consumer goods market, celebrated three decades of presence in Romania through a campaign held between September 1, 2024, and November 15, 2024, […]
Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny
Calvin Klein today unveils the latest installment of its Spring 2025 campaign starring multi-platinum recording artist and 3x GRAMMY® Award-Winner Bad Bunny in his debut with the brand, styled in […]
GIA from Garanti BBVA becomes the first AI finfluencer in Romania
In a groundbreaking move for the local banking sector, Garanti BBVA Romania introduces GIA, the country’s first AI finfluencer. Initially launched in June 2024 as a chatbot aimed at enhancing […]
New York Festivals AME Awards Launches ‘AME WE Champion’ to Honor Women’s Impact in Advertising Effectiveness
New York Festivals AME Awards proudly announces the launch of AME WE Champion (Women in Effectiveness), a global platform dedicated to spotlighting, celebrating, and elevating the contributions of women in […]
Tommy Hilfiger and Sofia Richie Grainge introduce a new era of sofistication
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first […]
Calvin Klein launches new campaign starring Lily Collins
Calvin Klein today unveils its Spring 2025 campaign starring actor Lily Collins in her debut for the brand. In the campaign directed and shot by Charlotte Wales, Lily embodies pure […]