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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

FEPE International to rebrand as World Out of Home Organization

FEPE International, the global organisation representing Out of Home media owners, national associations, specialist agencies and suppliers to the industry, is to rebrand as the World Out of Home Organization. […]

May 2, 2019 Cristina Blanaru Branding, Business, Creativity, Media, OOH / DOOH

Appetite Creative hires Terence Roane as Commercial Director to lead sales team

Appetite Creative, creative technology company offering multi-channel creative, website and advertising solutions, announced that Terence Roane will be joining the team as Commercial Director with a remit to further expand […]

May 2, 2019 Cristina Blanaru Business, Creativity, Marketing

ParticipACTION suggests sex gets better with physical activity in latest campaign

As part of their latest brand platform work around how Everything gets better when you get active, ParticipACTION launched the next phase of its campaign that highlights how sex gets better […]

May 1, 2019 Cristina Blanaru Ads, Creativity

AA/WARC: 2018 UK ad spend hits €27.5 (£23.6)bn following 9yrs of growth

UK ad spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record […]

May 1, 2019 Cristina Blanaru Business, Creativity, Marketing, Studies

UiPath raises $568M series D funding round

The leading robotic process automation (RPA) software company, UiPath, is blazing a path to an “automation first” era, closing its Series D investment round raising $568 million at a post-money valuation of […]

May 1, 2019October 22, 2019 Cristina Blanaru Business, Digital & Media, Start Up

Sea-Watch stages powerful campaign for Sea Rescue, #lifeboatexperiment

At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. […]

April 26, 2019 Cristina Blanaru Ads, Creativity

Cannes Lions introduces new Creative Brand of the Year award to celebrate creative teams driving brand performance

Cannes Lions has introduced Creative Brand of the Year, a new Special Award to celebrate brands that successfully use creativity as a lever to drive their business forward. The Award […]

April 26, 2019 Cristina Blanaru Creativity, Festivals & Awards

Carlsberg turns real Youtube reviews into radio ads

YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from […]

April 26, 2019 Cristina Blanaru Ads, Creativity, Digital & Media, Social Media

FCB Inferno and the Home Office launch new ground-up #knifefree activations

FCB Inferno has launched the latest phase of the Home Office’s #knifefree campaign which seeks to steer vulnerable young people away from the dangers of knife carrying. The campaign, which […]

April 26, 2019 Cristina Blanaru Ads, Creativity, CSR

Matt Sheppard (Impact): Cookies. It’s been sweet but it’s time to say goodbye!

Matt Sheppard, Customer Success Manager EMEA Impact, has worked in the performance marketing industry  for over seven years and has held senior roles at cashback giant Quidco as well as Navigate […]

April 26, 2019 Cristina Blanaru Business, Digital & Media, Marketing

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