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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Talk to hops – an invitation from Beck’s and Serviceplan

At the end of the year, not only the iconic Beck’s label will become even more legendary, but also the beer itself: the Special Edition Beck’s Soundpils is brewed using […]

October 15, 2018 Cristina Blanaru Ads, Creativity

Lacta 5 Star’s Chocolate World – Lobo animated chocolate in a campaign signed by Wieden + Kennedy Brazil

International creative studio LOBO came up with a sugar-coated animated world in the campaign “Chocolate World” for confectionery company Mondelez’s Lacta 5Star, created by Wieden + Kennedy Brazil. In the […]

October 15, 2018December 25, 2019 Cristina Blanaru Ads, Creativity

Foam Studio visualizes Automotive Color Trends for BASF’s Coating Division

Visual trend lab foam Studio embarked on a prolific exploration of trend visuals with BASF’s Coating Division. Their Automotive Colour Design team invited foam to conceptualize and design their latest […]

October 15, 2018October 22, 2019 Cristina Blanaru Business, Creativity

Nir Eyal, the author of ”Hooked: How to Build Habit-Forming Products”, to attend Romanian GPeC Summit 

Named “The Prophet of Habit-Forming Technology” by the prestigious M.I.T. Technology Review, Nir Eyal arrives for the first time in Romania at GPeC SUMMIT – the biggest e-Commerce and Marketing […]

October 13, 2018 Cristina Blanaru Business, e-Commerce, Events, Marketing

Condé Nast International signs new publisher to relaunch ​Glamour​ Romania with digital first format

Glamour magazine will transition to a new publisher, a subsidiary of Newsroom AI on the 1st of January 2019. Newsroom AI is a media and technology company with an established track record […]

October 13, 2018 Cristina Blanaru Business, Digital & Media

Serviceplan France established a new headquarters

Serviceplan France, member of the first independent European communication group of the same name, opened its new premises in the heart of the Village Delage in Courbevoie on Thursday 11 […]

October 13, 2018 Cristina Blanaru Business, Creativity

Tribal Worldwide London appoints Richard Cable as new Head of Content

Tribal Worldwide London announced the appointment of Richard Cable as Head of Content. Cable joins Tribal in a new role within the agency, where he will join the leadership of the […]

October 13, 2018 Cristina Blanaru Business, Creativity, People

eSky Romania – campaign to mark 9 years on Romanian market

eSky Romania, part of eSky Group, celebrates 9 years on Romanian market and launches a celebratory campaign – eSky.ro: 9 years of new experiences – to mark the occasion, but […]

October 13, 2018 Cristina Blanaru Business, Creativity, Marketing

Ogilvy UK has a new leadership team

Ogilvy UK announced a newly-formed leadership team, bringing to life the agency’s mission to serve as an integrated creative network that Makes Brands Matter. The agency’s new line-up also sees […]

October 12, 2018 Cristina Blanaru Branding, Creativity, People

Romanians’ view on modern banking: a bank with services easy to use – iSense study

According to a study conducted by Romanian iSense Solutions, the Romanians perception over modern banks and their services has 3 main characteristics: easiness in usage (80%), fastness (70%) and security (73%). […]

October 12, 2018 Cristina Blanaru Business, Marketing, Studies

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