Harley-Davidson to Europe: “Answer the call”
Accenture Song orchestrated “Answer the Call” for Harley-Davidson, campaign that saw its debut on July 29 and runs in 17 European markets (UK, Eire, Germany, France, Italy, Spain, Portugal, Austria, […]
eToro runs the 1st AI-generated ad campaign powered by Lightricks
Trading and investing platform eToro has launched its first-ever advertising campaign produced almost entirely with AI. The campaign is currently live and will continue airing throughout all 16 days of […]
The Deadly Games: People in Need & VCCP Prague share the human conflicts taking place during Olympics
Czech NGO People in Need is launching a new campaign in partnership with VCCP Prague titled ‘The Deadly Games’, which highlights the atrocities taking place in countries where they operate […]
Razvan Matasel takes over as Chief Strategy Officer @Publicis Romania
Răzvan Matasel took over as Chief Strategy Officer at Publicis Romania, a press release issued by the advertising group informs.
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]
Jameson & Highlight Group brought the Irish spirit to Electric Castle 2024
Thousands of festival-goers have (re)discovered the world of Jameson and lived an unforgettable experience with friends at the corner with Irish spirit created by the Highlight Group at Electric Castle […]
Saatchi & Saatchi appoints Ruth Bates as first Chief Data Officer
Saatchi & Saatchi announced the appointment of Ruth Bates as Chief Data Officer, a newly created role in the agency’s senior leadership team. Ruth Bates, previously Head of Data Arts […]
Absolut returns as headliner at UNTOLD 2024
Absolut, the leading imported premium vodka brand, brings unique mixes and a multifaceted world of energy and fun to UNTOLD 2024. From August 8 to 11, 2024, Absolut will create […]
Ciucaș cleans and creates 23 Ciucaș Meadows for True Relaxation in Clean Nature
With a total of 23 Ciucaș Meadows in 19 counties, the brand now covers nearly half of Romania’s counties following the successful completion of the 2024 edition of the Ciucaș […]