Publicis Groupe to buy Influential
Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]
NYF Advertising Awards: Jung von Matt AG – Agency of the Year, McCann Worldgroup – Agency Network of the Year, and IPG – Holding Company of the Year
New York Festivals Advertising Awards announced the special Industry Awards for the 2024 competition. New York Festivals Advertising Awards special Industry Awards honor those companies whose multi-award-winning campaigns demonstrate innovation […]
Amazon Business’ Smart Business Buying – new commercial with pirates
Amazon Business worked with leading independent creative agency, Joint, to bring to life a fantastical tale of pirates navigating the high seas with a little help from Smart Business Buying […]
Pablo & UNLIMITED for The Metropolitan Police, call on Londoners: ‘Change Needs You’
Pablo & UNLIMITED recently launched their 1st campaign for Metropolitan Police after winning the account in January 2024. The focus is a recruitment drive for new Police Constables. The New […]
MikeWorldWide hired to amplify Neat’s brand presence in the UK
MikeWorldWide, a leading independent and integrated public relations agency, today announces its new partnership with Neat, the innovative Norwegian developer of smart, streamlined video communication devices designed to enhance and […]
STRABAG appointed Oxygen to handle its PR in Romania
Romanian PR agency Oxygen was appointed by STRABAG to be its communications and public relations agency in Romania, following a selection process started earlier in 2024. With consolidated expertise in […]
Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign […]
Helene Boudin and Vincent Lesne join Ogilvy Paris’ creative team
Ogilvy Paris announced the addition of Hélène Boudin and Vincent Lesné to its creative team. With their respective and complementary backgrounds, they form an experienced and talented new creative team. […]
EIB Report: European tech leadership requires more innovation financing
Scale-up companies have expanded in Europe with the help of public organizations including the European Investment Bank (EIB) Group, but these businesses face persistent financing barriers that the EU can […]
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]