video intelligence study: Contextual video advertising increases dwell time by a third
A new study from video intelligence has shown that contextual editorial video content dramatically increasing a consumer’s engagement and recollection of video advertising on a web page. The findings show an […]
Cineworld launches its 2018 ‘Unlimited’ campaign by Twelve
Cineworld, the UK’s leading cinema chain, launches its latest Unlimited campaign, A World of Unlimited Possibilities, made by full service creative agency Twelve. The 80 second spot will premier in […]
IAB Tech Lab & IAB Europe release Pubvendors.Json and mobile in-app specifications to support transparency & consent framework
On the heels of releasing the final technical specifications for the Transparency and Consent Framework last week to address user choice and other aspects of compliance with the notice, transparency, and choice […]
Area 23, Change the Ref and Great Guns use handwriting of Parkland shooting victim to change gun laws
Area 23, Change the Ref, and Great Guns team up to launch the campaign film for ‘Posts Into Letters’, an initiative that transforms social media posts into handwritten letters to […]
LP/AD launched campaign to rebrand ContactMonkey
Toronto-based agency LP/AD launch the first campaign following its rebrand of sales integration software company, ContactMonkey. ‘Do Little, Achieve Greatness’ takes a comical spin on sales software by launching a […]
Cannes Lions confirms 2018 Lions Health Juries
Cannes Lions announced the 21 jury members set to judge the Pharma Lions and the Health & Wellness Lions awards at this year’s Cannes Lions. Now in its fifth year, Lions […]
Provident Romania study: Over 50% Romanians spend Labor Day holiday at home
Over half of Romanians opted to spend home the mini-holiday for Labor Day (May 1st) and have plans to take trips to forests (20%) or mountains (15%), while seaside and […]
FCB Bucharest made Tasty Colors from veggies, for Louis Bonduelle Foundation
FCB Bucharest created, for Louis Bonduelle Foundation, Tasty Colors, the first water-colors created 100% from vegetables. The prototype was made together with INCDCP-ICECHIM, following several months of research, testing and product […]
Golin & iSense Solutions look into Romanians’ shopping list and wallet
Golin has launched a new study alongside the research company iSense Solutions, to find out how the current generations in Romania relate to money and how they manage their budgets. Only […]
Guardian Media Group and D&AD partnered to organize a “global festival of creativity” in London
Guardian Media Group and D&ADrecentlytoday announce a partnership to establish a new global festival to celebrate the power of creativity and explore how it shapes culture, intersects with business and […]