Mihai Mija: I help co-create activations and experiences that resonate authentically with the audience while also driving real results for the brand
He is the founder and Brand Partnership Director of the Colorcodes agency. With 16 years of experience in the field of events, Mihai Mija is a curator and facilitator of […]
Highlight Agency: We over-deliver, but never over-promise
AdHugger sat down with Alex Petrea, Chief Operating Officer Highlight Agency, and Andreea Dobranici, Creative Director Highlight Agency, and talked about the secrets of the BTL advertising, what it means […]
Åkestam Holst creates fictional Italian folklore to sell Swedish Cinnamon Buns.
In Sweden, Cinnamon Bun Day is a thing – as the country widely celebrates this beloved pastry on October 4th. To secure both buzz and sales, Sweden’s largest convenience store […]
Electrolux Group unveils updated brand identity for premium brand AEG
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to deliver a modern expression for the 137-year-old German brand. The new look and sound identity […]
EU backing secures millions for Danish creative and cultural businesses.
Danish businesses in the design, game development, IT development, music, filmmaking, or the art sectors can now get easier access to capital and at a lower interest rate. This is […]
The One Show and Cutwater kick off 2025 Call For Entries with creative-first campaign
In celebration of the global creative community, nonprofit organization The One Club for Creativity has teamed together with creative and media agency Cutwater to launch an integrated campaign for The […]
StrawberryFrog names Steve Scutellaro as first GM
StrawberryFrog has appointed Steve Scutellaro to General Manager who has been managing director at Deep Focus for the past five years. He will join co-chief creative officer Nick Sonderup, who […]
Euromonitor International launches Passport AI – a gamechanger for the data analysis industry
Euromonitor International has launched Passport AI – a game changer for the data analysis industry. Passport AI is specially designed to supercharge the power of data analytics firm Euromonitor International’s […]
Accenture Song unveils what’s in it for recruits in latest British Army “You Belong Here” campaign
Accenture Song and Capita launched together the latest suite of recruitment films for the British Army that will integrate into the You Belong Here campaign, lifting the lid on the […]
How to redefine customer experience in 2025, at the Customer Experience Forum
Marketing Insiders Group organizes the 11th Customer Experience Forum edition, between October 16-17, 2024, at Biavati Events Bucharest. Beyond Customer Service performance, 74% of customers place great value on brand […]