Nikos Bartzoulianos joins Electrolux Group as new Chief Marketing Officer
Joining from Samsung, Nikos Bartzoulianos takes on the role of Group Chief Marketing Officer (CMO) at Electrolux Group on August 23, 2024. Bartzoulianos, who will report to Anna Ohlsson-Leijon, CEO […]
Overwolf hires from Epic Games & Twitch to boost global brand partnerships team
Overwolf, a world-leading platform empowering brands and advertisers to reach over 100M+ monthly gamers, today announced the global expansion of its Brand Partnerships team. The newly appointed team members include […]
Volkswagen and DDB Paris – new 50 years celebratory campaign for Golf
Volkswagen, in collaboration with their long-standing advertising partner DDB, is thrilled to announce the launch of the latest advertising campaign for the New Golf. The campaign celebrates the 50-year journey […]
DRUID integrates ChatGPT in a solution developed in co-op with Romanian BVB
DRUID, leading company in the field of conversational AI, launched together with Romanian BVB (Bucharest Stock Exchange) the first version of the virtual Q, digital solution based on AI aiming […]
World Out of Home Organization signs up 15 new members from across the world
Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 15 organizations. […]
THE DROP signs anti-drug campaign dedicated to young people for BEACH, PLEASE! festival
BEACH, PLEASE! festival and the Ministry of Internal Affairs, through the National Anti-Drug Agency (ANA), are launching an anti-drug campaign dedicated to young people, signed by THE DROP. Now on its third edition, […]
Calvin Klein unveils new global flagship store in Paris
Calvin Klein Inc. today announces the opening of its global flagship store in Paris, located at 44 Avenue des Champs-Élysées, on June 14, 2024. The store features Calvin Klein’s new […]
Tommy Hilfiger and U.S. SailGP Team announce milestone global partnership
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces a multi-year partnership with the United States SailGP Team as Official Lifestyle Apparel Partner of the team. Sharing an […]
Women are winning less than a quarter of Europe’s top awards
The EACA Diversity, Equity and Inclusion Task Force together with Nord DDB and in collaboration with TBWA have launched the report ‘Creative Equality in Advertising 2024,’ an initiative addressing the persistent issue of gender inequality in teams behind award-winning campaigns. […]
Elizabeth Arden NY and Revlon Inc. released a new film for White Tea
Elizabeth Arden New York and Revlon Inc. released a new film for their White Tea fragrance, “Find Your Moment,” starring Sofiya Polyakova. Set in a serene white flower meadow, the […]