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You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

Liliac gives the start of the contest “Design young.LILIAC’s New Label”

Because it’s young and restless, cool and always in fashion, young.LILIAC changes its label every year. Therefore, the brand decided to launch a contest this year as well dedicated to […]

September 29, 2017October 25, 2017 Romanita Oprea Business, Marketing

Agency g7 delivers mesmerizing consumer activations for PepsiCo

In the last few years, Romanian agency g7 has implemented over 10 branding activation campaigns for PepsiCo. Each activation has focused on delivering an innovative approach for the brand through unique experience […]

September 28, 2017October 1, 2017 Newsroom Case Studies, Creativity

Second annual D&AD Impact Awards recently unveiled its winners

The second annual D&AD Impact Awards have taken place tonight at Terminal 5 in New York City, with key figures from the worlds of business, advertising, design and philanthropy gathering […]

September 28, 2017October 3, 2017 Cristina Blanaru Creativity, Festivals & Awards

BETC and AIDES gather funds with Fashion Condoms

“Use fashion to fight HIV” is the fundamental message brought by the Grande Braderie de la Mode (The Great Fashion Sale). Thanks to the precious help by prêt-à-porter brands and […]

September 28, 2017 Cristina Blanaru Ads, Creativity, CSR

Pablo del Campo returns to ad game with Del Campo Global

Pablo del Campo recently launched Del Campo Global, a move that marks his return to the arena after almost two years of “non-compete”. Pablo’s new venture brings together his two […]

September 28, 2017June 28, 2018 Cristina Blanaru Business, Creativity, People

Coley Porter Bell hires former Dragon Rouge Creative Director, Steve Irvine

Award-winning brand design agency, Coley Porter Bell, today announces Steve Irvine has been appointed as its new Creative Director. Starting the role from today, Irvine will report into James Ramsden […]

September 27, 2017 Cristina Blanaru Branding, Business, Creativity, People

Cadillac Canada’s Direct Mail Decadence

Toronto creative shop Red Lion worked with Cadillac Canada on an unusual direct mail campaign, aimed to add a twist to the ordinary test drives. The automobile brand partnered with renowned Toronto […]

September 27, 2017 Cristina Blanaru Creativity

Golin finds out what really matters to Romanians, as shown by a Bold & iSense Solutions survey 

Golin Romania has analyzed how brands are perceived by Romanian consumers and what types of information are relevant to them, in a survey conducted at national level alongside the research […]

September 27, 2017September 27, 2017 Cristina Blanaru Consumption Habits, Marketing, Studies

Whirlpool Canada and Zulu Alpha Kilo celebrate  school lunchtime diversity 

As part of its ongoing commitment to support Canadians across the country with the Every Day, Care of their families, Whirlpool Canada has collaborated with the Al-Salihi family to shine […]

September 27, 2017 Cristina Blanaru Ads, Creativity

Lennie Stern joins BETC as Head of Creative and Entertainment Strategies

Lennie Stern joined BETC as Head of Creative and Entertainment Strategies, after working for agencies like Y&R, DDB and Fred&Farid and after she was, since 2015, the Associate Managing Director […]

September 27, 2017 Cristina Blanaru Business, Creativity, People

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