Tag: Activation
Must be a Jameson: Pernod Ricard Romania and Highlight Group write a new Irish chapter at EC 2025
At EC 2025, Jameson reinforced its presence as a brand of authentic connections and freedom of expression, bringing the Irish spirit to life through an activation that perfectly complemented the […]
BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!
This summer, it’s not just music that sets the tone. BUMBU is bringing the hottest line-up of flavors and experiences to Beach, Please! Original, XO, and Cream – three variants, […]
Jameson & Highlight Group brought the Irish spirit to Electric Castle 2024
Thousands of festival-goers have (re)discovered the world of Jameson and lived an unforgettable experience with friends at the corner with Irish spirit created by the Highlight Group at Electric Castle […]
Absolut returns as headliner at UNTOLD 2024
Absolut, the leading imported premium vodka brand, brings unique mixes and a multifaceted world of energy and fun to UNTOLD 2024. From August 8 to 11, 2024, Absolut will create […]
Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign […]
Count the days until Christmas the way you want, with the unconventional advent from Pepsi
Christmas is one of the most anticipated holidays, but it comes with a series of social, material and emotional obligations. Starting from this observation, this year Pepsi wanted to change […]
SHISEIDO and heaven launch WASO manga series
To promote the launch of two new products from the WASO range, SHISEIDO and its agency heaven are launching an influence activation inspired by the Japanese universe and the codes […]
Klarna launches experiential consumer activation in Manchester to educate consumers on UK social media advertising guidelines
Klarna, the leading global banking, payments and shopping service, is launching an experiential activation in the heart of Manchester to raise awareness amongst consumers and influencers regarding social media advertising […]
Netflix gave a body to Italy’s most iconic middle finger
La Casa de Papel tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To celebrate the launch of the third part of the show, […]
Innovative activation developed by Circus LA to promote Warner Bros.’ Lego Batman
Circus LA developed an innovative activation integrating mobile strategies with outdoor, in which invited the fans of the film to appear with Batman in the streets of Mexico, Brazil, Colombia, […]