Tag: advertising
Cohnandjansen JWT, Starcom and Oreo make a play manifesto
CohnandJansen JWT, the media agency Starcom and Oreo, the biscuit brand from Kraft Foods, launched Manifestulpentrujoaca.ro, a site where parents, especialy mums, can brag around about their kids and win […]
Chainsaw Europe launched Chainsaw Audio
Chainsaw Europe launched in Romania the 1st virtual music library, targeting clients all over the world. The library launched by Chainsaw Europe, specialized in audio-video post-production services, includes from original […]
BRAT: Euro 30m invested in Romanian print advertising in March
According to the latest results published by BRAT (Romanian ABC), print advertising attracted around Euro 30M in March 2011, 22% more than February. Out of those money, 38% represent promotion […]
ZenithOptimedia cuts global ad growth forecast
ZenithOptimedia cuts global ad growth forecast, boosting U.S. growth estimate for 2011 and its global expectation for 2012, with China becoming the 3rd ad market this year and Internet – […]
In Romania and around
Things and changes happen all the time. A part I can write about, a part I want to at least mention. Heineken USA is pulling Euro RSCG as the agency […]
UberVU, Brainient and eRepublik, on Telegraph’s Start-Up 100 finalist list
Telegraph’s Start-Up 100 final list, based on jurors evaluations, includes 3 start-ups that saw their adventure in business-land starting in Romania: UberVU, Brainient and eRepublik Brainient was selected finalist in […]
Czech ad market growth, predicted by media agencies
Several media agencies have released their forecasts for the development of the Czech ad market in 2011. According to Universal McCann, Czech advertising market will grow by 3.5%, still not […]
IAA Romania awarded Excellence Awards for 2010
IAA Romania’s board awarded 12 Excellence Awards, an Award from IAA Senate and 3 special awards, during a gala organized on Thursday night. IAA’s awards aim to recognize publicly people […]
Dragos Stanca, member in Romanian ABC’s board
Dragos Stanca, Managing Partner Q2M, is one of the 3 new members of Romanian Bureau for Circulation Audit (BRAT – Romania version of ABC), along with Lucian Ionita, Publisher Director […]
CohnandJansen JWT promotes English Bread from Snack Attack
CohnandJansen JWT and Snack Attack launched together a campaign to promote company’s English Bread brand. The campaign is endorsed by the Romanian food blogger Viorel Copolovici, that is also member […]