Tag: advertising
Golden Drum 2007, here we go!
A new edition of Golden Drum is getting close and many Romanian agencies are present with entries this year also. Shortlisted are already Webstyler, Starcom and McCann. The rest […]
IAA Romania presented its activity for 2007
IAA Romania made a presentation about the way its projects evolved during 2007, in a press conference organized at IAA House. Between the realized projects, there were mentioned the school […]
Short radio ads: 640% increase in US between 2004-2006
The demand of shorter radio ads than the 60 seconds standard increased 680% in US in 2004-2006, according to a study by Interep. The number of ads shorter than 30 seconds […]
Ciprian Stavar left New Media and The Group
Ciprian Stavar left New Media and The Group, also giving up on its shares within the agency, with his shares going to Alin Zainescu. Stavar is leaving as he decided […]
Mobile advertising to reach to a peak point in 2007
Mobile advertising on mobile phones and other similar devices will have an extraordinary increase in 2007, according to statements made by Laura Marriot, Executive Director Mobile Marketing Association US, during 3G […]
Ad Budgets increased by 30% in Russia in 2006
Ad spends increased by 29% in Russia in 2006, reaching to$ 6.5bn, according to Russian Association of Communication Agencies. The main factors that determined budgets increase – +5.03% compared to […]
Guinness: What do the hands do while waiting for a beer?
The latest TV ad in Guinness’s “Good things come to those who wait” campaign features a pair of hands performing quirky movements while waiting to be served a pint of […]
Money from advertising for YouTube users
YouTube users will get money from advertising, following the introduction of a pay per click system. The users that publish their own clips on the website will receive a part […]