Tag: advertising
Nivea tops the cosmetic brands with highest advertising volume in Romania
Nivea dominates the top of cosmetics / personal care brands in Romania in terms of advertising volume, with 15,872 ads that run between January 1st – April 30th 2014, worth EUR 26,88M at rate […]
Ariston Thermo launched a new advertising campaign in Romania
Ariston Thermo Romania, leader in heating systems on Romanian market, launched a new advertising campaign, continuing this way its investments in image and its activities to communicate the new tech […]
Creative women, into the spotlight at Cannes Lions
Cannes Lions launched a new initiative and invited 12 women to Cannes Lions for an unique program and film-making project. “See It Be It” is a program that aims to further women’s careers […]
Yoav Arnstein: Online video is the future of advertising
Yoav Arnstein, General Manager LiveRaill EMEA, considers that online video is the future of advertising and appreciate it is extremely beneficial from brand awareness and engagement standpoint. In an interview for […]
A day in a life of a client service…. Every day is a new challenge!
Every day is a new challenge and I say this because even writing about one is a challenge. For me, it’s quite hard to describe a day in my work life, because […]
ICEEfest 2014 – Internet’s giants, back in Bucharest
Representatives from the biggest companies in international digital industry, known producers of online content, specialists in internet sales and communication agencies that made widely known marketing campaigns are coming to Bucharest, for 2 days, […]
Growth in 2014? Only 32% of IAA Romania’s members think so.
Only 32% of the members of Romanian chapter of IAA hope to see growth within advertising industry in 2014, according to a study made by IAA amongg its members, in […]
McCann London “pumped” Cannes Lions this year
McCann London realized the campaign promoting this year’s Cannes Lions International Creativity festival. The series of print executions part of the campaign, shot by award-winning photographer Max Oppenheim, sees world-renowned creative professionals […]
McCann Named – No 1 agency network in “The Good Report”
McCann was recognized as number one “Network For Good” in 2013 in “The Good Report”, annual celebration of innovative and valuable advertising campaigns for good causes. The award is offered every year by […]
Romanian Dona chain, rebranding with Matius Studio, Publicis and Free Communication
Romanian pharmacies chain Dona started a complex rebranding process. The chain will invest Euro 15M in decorating and refreshing its pharmacies during the next 4-5 years. The rebranding is done in partnership with […]