Tag: advertising
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]
MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M
Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]
Brandstalk to handle Kludi creative account in Romania, following a pitch
Romanian creative agency Brandstalk (member The Group) will handle creative duties for Kludi in Romania, following winning a pitch. We always had the highest standards when about quality and we […]
AdPrint 2012: 575 entries in competition
59 advertising agencies in 20 countries are competing this year at the 2 competition within AdPrint festival: Advertising and Design Angels. The agencies entered in contest a total of 575 […]
Dan Wieden, honored with The Lion of St.Mark by Cannes Lions Festival
Dan Wieden, Co-Founder and Global Executive Creative Director Wieden+Kennedy, will receive this year, from Cannes Lions festival, the prestigious award Lion of St.Mark, an accolade celebrating and honoring his long and […]
Graffiti BBDO – the most efficient agency in Romania, for the 3rd year in the row
During Effie Gala, Graffiti BBDO won the Grand Effie for “Pepsi-Cola.Today. The same as yesterday“, an award that was culmination of a Romanian Effie Awards edition during which BBDO Group Romania […]
IAB: Global mobile advertising market, valued at $5.3BN (Euro 3.8BN) in 2011
The IAB Mobile Marketing Center of Excellence in the U.S., IAB Europe and IHS Screen Digest have joined forces to size the mobile advertising market at global and regional levels. […]
Romanian Advertising Council amends with new rules the RAC Code
The members of Romanian Advertising Council (RAC) approved, during their General Assembly in April, a new self-regulatory document to the RAC Code of Practice in Advertising, as announced in an article […]
Cannes Lions Romania and IAA Romania announce RUN Project – Romanian industry portfolio at Cannes Lions 2012
Cannes Lions Romania and IAA Romania announced the 2nd edition of RUN Project – Romanian Agencies for Cannes. The event, that will take place on June 11th at IAA House, […]
Publicis and Publicis Events restart Ursus Evolution, in 2012
Publicis and Publicis Events were designated for the 2nd year in the row to implement the activation platform Ursus Evolution, following a pitch organized in this year’s stars in which […]