Publicis and Publicis Events were designated for the 2nd year in the row to implement the activation platform Ursus Evolution, following a pitch organized in this year’s stars in which were involved another 5 agencies.
The winning concept also brought the novelty of 2012’s Ursus Evolution: supporting the young and yet unrefined talents in Romanian music, that will have the chance to perform with already famous bands, on some of the biggest stages in Romania, in front of thousands of viewers.
Ursus Evolution series of events is announced in 3 TV ads in which the stars are Suie Paparude, Guess Who, Iris, Parazitii and Adi Despot (Vita de Vie). TV campaign started on May 25th and will run until August 11th.
Teams from Publicis and Publicis Events involved in winning the pitch included Razvan Capanescu – Chief Creative Officer, Dan Frinculescu and Andrei Fodolica – Copywriters, Catalin Paduretu – Art Director, Adrian Chiuhan – Strategic Planner, Kati Szasz – Account Manager, Elena Pomarac – Account Executive, Gabriel Constantinescu – Managing Director Publicis Events, Cristian Balaci – Senior Producer and Andreea Nedelea – Senior Account Manager.
The team from Ursus included Mihai Barsan – Vicepresident Marketing URSUS Breweries, Marian Olteanu – Senior Brand Manager, Victor Teiosanu – Brand Manager URSUS, Ioana Sapera – Junior Brand Manager URSUS.