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Tag: Arctic

Gabriel Eremia (Arctic): “The strategy we have been building on for five years aims to bring us closer to the younger target”

For him, it’s always something special about the way digital communication influences the way people interact with brands. And he is in love with observing and always improving this experience […]

November 19, 2020November 19, 2020 Romanita Oprea Business, Marketing

Arctic launches TechPro Training Academy in collaboration with Koç University in Turkey and Valahia University in Romania

Arctic, the leader of the Romanian home appliance market, continues its investments in education and launches the TechPro Training Academy. The educational project is dedicated to the company’s employees, who will be able to participate […]

September 17, 2020September 21, 2020 Newsroom Business, Education, Know-how Sharing, Marketing

Gerovital is the most powerful Romanian brand in 2019, according to Biz magazine

Gerovital is the champion of the most powerful Romanian brands in 2019. This year the brand overtook Borsec in the top created by Unlock Market Research, for the Biz magazine. […]

September 25, 2019 Romanita Oprea Branding, Marketing

Beko unveils the Built-in universe, in its latest online campaign

Beko, the leader of the European electronics market, launched starting April, in partnership with FCB Bucharest and Bright Agency, the campaign “Choose the Beko Built-in universe”, an online platform that […]

April 18, 2019April 21, 2019 Romanita Oprea Advertising

Biz magazine presented 2016’s most powerful 100 Romanian brands

  The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study […]

September 14, 2016April 12, 2017 Romanita Oprea Branding, Marketing, Studies

Romanian Arctic launched a manifesto-campaign family-oriented

Romanian Arctic launched a manifesto-campaign family-oriented, running under the slogan “We know Romanian families life from inside out”, which is a new communication platform continuing brand’s endeavor to support family. It […]

June 29, 2016 Cristina Blanaru Ads, Advertising

A campaign focused on efficiency, from GMP and Arctic

GMP Advertising expanded its portfolio of Romanian brands with Arctic, an account the agency won last autumn, following a pitch in which were involved 5 Romanian advertising agencies. The new […]

May 30, 2012July 6, 2012 Cristina Blanaru Ads, Advertising

Top High Impact Brands in Romania, 2010 edition

Dacia, Pro TV and Arctic are the three Romanian brands that entered this year’s edition of Top High Impact Brands, a yearly study made by Biz Magazine Romania and Synovate, […]

July 2, 2010May 8, 2012 Cristina Blanaru Advertising, Marketing, Media
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