Tag: Arctic
Arctic’s Forgotten campaign promotes a sustainable attitude towards clothes
Romanian home appliances market leader Arctic launched „Forgotten” campaign in Romania, aiming to encourage consumers to have a sustainable approach towards clothes. Arctic’s campaign is intended to inspire Romanians to […]
Gabriel Eremia (Arctic): “The strategy we have been building on for five years aims to bring us closer to the younger target”
For him, it’s always something special about the way digital communication influences the way people interact with brands. And he is in love with observing and always improving this experience […]
Arctic launches TechPro Training Academy in collaboration with Koç University in Turkey and Valahia University in Romania
Arctic, the leader of the Romanian home appliance market, continues its investments in education and launches the TechPro Training Academy. The educational project is dedicated to the company’s employees, who will be able to participate […]
Gerovital is the most powerful Romanian brand in 2019, according to Biz magazine
Gerovital is the champion of the most powerful Romanian brands in 2019. This year the brand overtook Borsec in the top created by Unlock Market Research, for the Biz magazine. […]
Beko unveils the Built-in universe, in its latest online campaign
Beko, the leader of the European electronics market, launched starting April, in partnership with FCB Bucharest and Bright Agency, the campaign “Choose the Beko Built-in universe”, an online platform that […]
Biz magazine presented 2016’s most powerful 100 Romanian brands
The seventh edition of BrandRO, the top of the “100 most powerful Romanian brands”, event organized by Biz, presented yesterday, for the first time, the results of the study […]
Romanian Arctic launched a manifesto-campaign family-oriented
Romanian Arctic launched a manifesto-campaign family-oriented, running under the slogan “We know Romanian families life from inside out”, which is a new communication platform continuing brand’s endeavor to support family. It […]
A campaign focused on efficiency, from GMP and Arctic
GMP Advertising expanded its portfolio of Romanian brands with Arctic, an account the agency won last autumn, following a pitch in which were involved 5 Romanian advertising agencies. The new […]
Top High Impact Brands in Romania, 2010 edition
Dacia, Pro TV and Arctic are the three Romanian brands that entered this year’s edition of Top High Impact Brands, a yearly study made by Biz Magazine Romania and Synovate, […]