Tag: brand
cora and DDB launched Influx style workshop
To relaunch cora Romania’s own clothing brand, DDB developed a campaign “with style”. Starting from the promise of the own brand to offer Romanian consumers trendy and accessible outfits, DDB […]
CohnandJansen JWT signs the campaign “Floriol 21 days”
CohnandJansen JWT signs the campaign Floriol 21 days. Starting from the idea that the brand believes in healthy nutrition, the agency aims to help actively Romanians to improve their gastronomic […]
Image PR developed 2 interactive instruments from Coca-Cola HBC’s employer brand
2 digital initiatives – an interactive stand and a Facebook app – were included within the communication campaign “Destination: Management”, made by Image PR to promote 2nd edition of Management […]
Havas Worldwide ADDV Bucharest made the design and brand strategy for Jirov wines
Havas Worldwide ADDV Bucharest made the packaging design for 5 new wines in Jirov’s range, produced by Corcova Roy & Damboviceanu. The rural universe (with a retro tint) presented within […]
HumanGraphExperience from Starcom – emotional benefit brands can offer consumers
Starcom MediaVest Romania continues the series HumanGraphExperience with Currency Beyond Money, an infographic that presents the emotional benefits that it can offer to its consumers. The study came as consumers’ need to […]
Mercedes-Benz launched 2013 collection
Mercedes-Benz launched Collection Mercedes-Benz 2013 catalog, that includes 444 products in 1700 pages, with focus on fitness bikes, trekking and kids’ bikes. The publication is available at company’s sales partners […]
Lowe rebuilt Staropramen’s beer factory in Bucharest’s Underground
Lowe&Partners recently made a project for Staropramen, building a beer factory inside Bucharest’s Underground, in Victoriei Station, in order to create a relevant brand experience. Aura Toma, Managing Director Lowe […]
Metropolitan Life – promoted in Romania with “we are here’ campaign
Mid-February, Metropolitan Life launched its new brand promotion campaign, under the tag-line “We are here”. To make the message alive, Metropolitan Life image is presented in different places from day to […]
Publicis to handle Skol account and expands its partnership with URBB
Publicis took over Skol beer account and will handle brand’s communication in the next couple years. The agency won the new account following an agency review made by URBB in […]
Vincon Romania and Propaganda launched a campaign for Beciul Domnesc
Vincon Romania and Propaganda launched a communication campaign to refresh identity and brand values for Beciul Domnesc (Royal Cellar – n.r.), with a warmer and convivial approach, targeting a younger […]