Tag: brand
Bogdan Naumovici and his ideas shop 23 sign the new Flanco campaigns
Bogdan Naumovici and his creative ideas shop 23 sign, from now on, the new campaigns for Flanco. The creative and strategic sides for Flanco campaigns will be made by 23 Communication Ideas, […]
BrandTailors created Melliris honey brand, to
Brandtailors created the honey and honey related products brand Melliris, a precious, original and premium brand. Created to address the bio honey segment on the Occidental market and to have […]
A new 100% natural products brand, “Ana are” – launched on Romanian market
“Ana are” (Ana has – n.r.) , a 100% natural product brand, was launched on Romanian market by Daniel Guzu, founder of 2 other important Romanian businesses – Fabryo and […]
Scion and ATTIK show Scion Story” in a new “What Moves You” cross-media brand campaign
Global creative agency Attik made the latest brand campaign for the Scion line (Toyota Motor Sales US). Elements from this new “What Moves You” campaign are already up in US […]
Coca-Cola, Apple and IBM – top 3 in Interbands annual best global brands 2012
Coca-Cola, Apple and IBM assumed top 3 position in Interbrand’s 13th annual Best Global Brands report. Coca-Cola kept leadership, while Apple advanced 6 places (from 8th to 2nd) due to spectacular […]
Albalact launches Fruzu, a special product under a new brand
Albalact launches Fruzu, a new brand that creates a new category on fruit yogurts on Romanian market The launch for Fruzu is supported with a complex communication campaign, including TV, […]
Study: Water and dairy products, considered the purest by Romanians and located in Carpathians
A recent study made by Bilbor shows what Romanians are associating purity with: water (19%), dairies (7%), still and mineral water, bio products, fruits and cleaning products (3% each). Also, […]
Romanian Tourism Ministry changes the promotion vision for Romania’s national brand
Two years after the development of Romania’s tourism brand sparked heated discussions & debates and after some money were invested to promote the plan agreed upon back than, changes are yet […]
Agricola Bacau has a new identity, made by BrandTailors
Agricola Bacau, one of the biggest chicken meat producers in Romania, ended a rebranding process and adopted a new corporate identity, that is different from the product one. The rebranding […]
Canadian fashion brand uses chopping wood and gutting fish to promote Fall collections
Canadian fashion brand Smythe is putting high fashion on the chopping block in its first-ever fashion films. Created by Toronto's Open and production company Sons & Daughters, the two films draw […]