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pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Interbrand Appoints Estelle Wackermann as Managing Partner, based in London

Mediascope received the Brand Experience Award at French Tech Bucharest

Eurobest 2026 announced Jury Presidents

Interrail launches new global brand platform ‘The Interrail Effect’ by We Are Pi

Maserati and Migrante present ‘Luxury, every day’

Sector 7 HUB launched Imopoly, through a playful digital campaign

DevTalks Cluj 2026, focused on AI impact over tech future

Tag: brand

Canadian fashion brand uses chopping wood and gutting fish to promote Fall collections

Canadian fashion brand Smythe is putting high fashion on the chopping block in its first-ever fashion films. Created by Toronto's  Open and production company Sons & Daughters, the two films draw […]

September 16, 2012August 29, 2013 Cristina Blanaru Ads

Mega Image launched Romanian Tastes, with a campaign signed Cohn&Jansen JWT

Mega Image launched Romanian Tastes (Gusturi Romanesti) brand, with a communication campaign signed by CohnandJansen JWT. The new brand from Mega Image includes a selection of authentic Romanian tastes, with […]

September 12, 2012September 19, 2012 Cristina Blanaru Ads, Creativity

real,- Hypermarket relaunched its own brand of sliced toasts

Real,-‘s own toast sliced bread was relaunched in 4 different pack variants (Classic, Integral, Graham and Rye). The bread is produced in Romania and its recipe was developed to fit  customer’s […]

September 10, 2012 Cristina Blanaru Branding, Marketing

UPDATED: Ogilvy Romania and PPD Romania launched Tazovsky Vodka on Romanian market

Ogilvy Romania and PPD Romania worked together to launch, on Romanian market, a new vodka brand and the 1st own brand in PPD’s portfolio, Tazovsky Vodka. A product based on […]

September 4, 2012October 5, 2012 Cristina Blanaru Branding, Business, Creativity, Marketing

Brandient designed the identity for Palas Iasi

Brandient designed the identity for the largest real estate project in South-Eastern Europe, Palas Iasi, “City within a city”. The opening event also meant a record, with 12,740 lanterns branded […]

August 23, 2012September 12, 2012 Cristina Blanaru Branding

Brandient rebranded Romanian office supplier RTC

Brandient rebranded Romanian office supplier RTC, by conceptualizing the new brand platform and designing the new visual identity. Oresa Ventures acquired RTC at the end of 2011 and wanted to […]

August 14, 2012September 13, 2012 Cristina Blanaru Branding

Skol Land, men’s special place, promised in a new Euro 2M image campaign for Skol

Beer brand Skol and Romanian advertising agency Papaya launched a new image campaign, with Euro 2M budget, targeting men that are burdened by responsibilities and need to escape from the […]

May 30, 2012July 6, 2012 Cristina Blanaru Ads, Creativity, Marketing

Mercury360 groups in Outbox its digital and one-to-one communication competencies

Mercury360 launched Outbox, the new brand identity that groups its digital and one-to-one communication competencies. The agency’s launch comes as the advertising market transfers more and more interest and resources […]

April 17, 2012 Cristina Blanaru Business, Digital & Media

Hippos to handle online communication for Unilever’s Signal in Romania

Romanian agency Hippos won a pitch organized by Unilever that had as stake the selection of the agency to handle the online communication strategy for Signal brand (oral hygiene brand) […]

April 11, 2012 Cristina Blanaru Business, Creativity, Digital & Media

Orange – 10 years of presence as brand on Romanian market

Orange has 10 years since it launched as brand on Romanian market, after Dialog and Alo turned into Orange. According to a press release, company’s prognosis on Romanian market were […]

April 5, 2012May 6, 2012 Cristina Blanaru Business, Marketing

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