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Europe’s Go-to-Market Accelerator for AI Startups Launches

Maxi Pet opens its third pet hypermarket in Bucharest

Study predicts who’ll win Eurovision 2026

KA-BOM: An ecosystem of specialists working together to improve collaboration in organizations

Cohn&Jansen signs the George Business launching campaign

Serena Williams returns to the court as new Heineken® 0.0 global ambassador

Stefan Sagmeister headlines D&AD Festival 2026

UK Packaging Pact launches to unlock progress in transforming packaging

BBH Funds Future Generation of Talent with Sixth Year of Barn

Effie Worldwide reveals the contenders for its 2025 Global Best of the Best Effie Awards

Tag: brand

real,- Hypermarket relaunched its own brand of sliced toasts

Real,-‘s own toast sliced bread was relaunched in 4 different pack variants (Classic, Integral, Graham and Rye). The bread is produced in Romania and its recipe was developed to fit  customer’s […]

September 10, 2012 Cristina Blanaru Branding, Marketing

UPDATED: Ogilvy Romania and PPD Romania launched Tazovsky Vodka on Romanian market

Ogilvy Romania and PPD Romania worked together to launch, on Romanian market, a new vodka brand and the 1st own brand in PPD’s portfolio, Tazovsky Vodka. A product based on […]

September 4, 2012October 5, 2012 Cristina Blanaru Branding, Business, Creativity, Marketing

Brandient designed the identity for Palas Iasi

Brandient designed the identity for the largest real estate project in South-Eastern Europe, Palas Iasi, “City within a city”. The opening event also meant a record, with 12,740 lanterns branded […]

August 23, 2012September 12, 2012 Cristina Blanaru Branding

Brandient rebranded Romanian office supplier RTC

Brandient rebranded Romanian office supplier RTC, by conceptualizing the new brand platform and designing the new visual identity. Oresa Ventures acquired RTC at the end of 2011 and wanted to […]

August 14, 2012September 13, 2012 Cristina Blanaru Branding

Skol Land, men’s special place, promised in a new Euro 2M image campaign for Skol

Beer brand Skol and Romanian advertising agency Papaya launched a new image campaign, with Euro 2M budget, targeting men that are burdened by responsibilities and need to escape from the […]

May 30, 2012July 6, 2012 Cristina Blanaru Ads, Creativity, Marketing

Mercury360 groups in Outbox its digital and one-to-one communication competencies

Mercury360 launched Outbox, the new brand identity that groups its digital and one-to-one communication competencies. The agency’s launch comes as the advertising market transfers more and more interest and resources […]

April 17, 2012 Cristina Blanaru Business, Digital & Media

Hippos to handle online communication for Unilever’s Signal in Romania

Romanian agency Hippos won a pitch organized by Unilever that had as stake the selection of the agency to handle the online communication strategy for Signal brand (oral hygiene brand) […]

April 11, 2012 Cristina Blanaru Business, Creativity, Digital & Media

Orange – 10 years of presence as brand on Romanian market

Orange has 10 years since it launched as brand on Romanian market, after Dialog and Alo turned into Orange. According to a press release, company’s prognosis on Romanian market were […]

April 5, 2012May 6, 2012 Cristina Blanaru Business, Marketing

BrandTailors creates Rancho, the only Romanian “men-only” ready meals brand

BrandTailors – strategic brand consulting and design firm – created Rancho, Scandia Food’s ready meals brand designed exclusively for men. Remarkable by means of its addressability, the new brand created by […]

April 3, 2012May 6, 2012 Cristina Blanaru Branding

Romanian agency Cap signs the new image campaign for Tomi

Romanian agency Cap signs the latest image campaign for Tomi, a ketchup in Orkla Foods Romania’s products portfolio. The new campaign will run on TV until May. The idea behind the […]

March 26, 2012May 6, 2012 Cristina Blanaru Ads, Creativity

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