Tag: brand
Mondelez International and Saatchi & Saatchi Dusseldorf launch European brand campaign for OREO
Oreo is the biscuit that begs to be played with. You twist it, lick it, dunk it. And with the brand’s new European brand campaign (German launch: 19 May) by […]
Style up your eCommerce brand
Photo: Unsplash E Commerce is an exciting world and is constantly evolving. However, there is plenty of competition and therefore you want to hit all the marks to ensure that […]
Atlantic feels good at Ogilvy Paris
Atlantic, the market leader in thermal comfort solutions, unveils its new brand platform: “Atlantic. We feel good in your home”. The first collaboration between the brand and its new agency […]
Sune Sorensen directs emotional Mother’s Day brand film for Nivea
Director Sune Sorensen and agency Publicis One Touch brings us a uniquely heartfelt story for Mother’s Day – about moving back home. One of many covid related results is that […]
Diversity media network Brand Advance extends partnership with Brand Metrics
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed […]
Brand Positioning In A Post-Pandemic World Puts Marketers At The Heart Of Survival
The pandemic has brought a global scale of uncertainty that has affected every single business. Beyond the health risk management and rapid digitization of their operations, businesses also needed to […]
5 steps to hone a brand
The task of creating and honing a unique brand that perfectly fits the identity and intentions of your business is one of the toughest tasks you’re likely to face as […]
By Terry rejuvenates its customer experience by using BlueVenn to better understand its customers
BlueVenn, the international Customer Data Platform (CDP) provider, announces today that it has been selected by beauty brand By Terry to enhance and personalise its marketing and user experience. The […]
Brand awareness – how to effectively increase it
Photo by Dominika Roseclay from Pexels Increasing brand awareness is one of the most important things you can do for your brand. Brand awareness makes it more likely that you […]
Škoda and Rosapark unveil brand’s latest Epic Option
This past year, ŠKODA celebrated its 125th year and, recently, launched the fourth generation of its bestselling ŠKODA OCTAVIA, the car manufacturer’s entry into the e-mobililty market, culminating in the […]