Tag: brand
Roxana Ciocanau Dinescu (Betano): “I strongly believe that a brand, regardless of the industry, must be dynamic and responsive to the customers’ needs”
Betano, alongside its communication agency OXYGEN, challenged several Romanian stars at a live duel live on social media, in a campaign dedicated to the live casino platform and developed around […]
Core creates unique campaign conveying the importance of hand hygiene for Airmedica
Core, Ireland’s largest marketing communications company, has developed a new campaign for Airmedica, the leading Irish brand in personal protective cosmetics, to promote the company’s first consumer facing product “Total […]
Jules: Air in progress
In 2018, Air won the budget of the French menswear brand, Jules (Mulliez Group), after a competition that pitched them against two Paris agencies Buzzman and Fred & Farid. The […]
New GSK campaign for Voltaren brings to light the real cost of pain
Voltaren, the GSK Consumer Healthcare Brand, launches a new global campaign building on their tagline The Joy of Movement with a stronger, deeper purpose: movement allows people to connect and that brings […]
KITKAT’s famous slogan “Have a break, have a KITKAT” finally gets a well-deserved 10 days break to celebrate the brand’s 85th birthday in new campaign
KITKAT is launching a global campaign, inviting everyone to join in the celebration of the 85th anniversary of the brand. Created by Wunderman Thompson, it raises awareness of a social […]
Secom® launched Good Routine®,its first private brand of dietary supplements
Secom® has launched its first private brand of dietary supplements: Good Routine®, a lifestyle brand, up-to-date, cool and fresh, a long-term partner for a healthy lifestyle, which focuses on prevention […]
Barilla celebrates tables from all over the world with a new commercial signed by Publicis Italy
Barilla, the world’s leading pasta brand, is launching a new international communication campaign signed by Publicis Italy. It will be on air from September 21 in 18 Countries: Austria, Bosnia, Canada, Croatia, […]
January Thirteen created a new TV spot for online casino brand PlayOJO
Creative Consultancy January Thirteen has created a new TV spot for online casino brand PlayOJO. Set in a fantastical pinball machine, the 30-second commercial showcases elements from just a few […]
Euromillions enters a new era with Romance
Parisian agency Romance was selected by Française des Jeux, the operator of France’s national lottery games, to reposition its EuroMillions brand and build a new communication territory centered on the […]
Barney Cokeliss takes Leica on an evocative nocturnal journey in “Like the Night”
Sometimes thrilling, sometimes dangerous, some of the greatest moments happen at night. In “Like the Night,” award-winning director Barney Cokeliss brings all that after dusk has to offer to life […]