Tag: branding
In the spotlight: The leaf stays
UPDATED: includes info regarding the members of the Brand Council. Ziarul Financiar, the main Romanian financial daily, published the list of the 33 people that were part in the Brand […]
Romanian Brandient expresses company’s point of view about Romanian tourism brand
Brandient, Romanian company specialized in strategy consultancy, design and brand value and creator of some of the most known Romanian brands, published, on its own site, a point of view […]
Romania’s Tourism Brand and the story goes on…
A simple leaf started the big bad scandal that menaces to affect THR-TNS’s reputation and make the Romanian tourism brand start its story on the wrong note. After Thursday’s scandal […]
In the spotlight: Branding Romania, touristic or not, easier to say than do
Branding Romania, touristic one or not, it’s easier to say than done, as today’s Romania tourism logo’s launch showed. The Romania’s brand story started a few years ago, with a […]
UPDATE: Explore the Carphatian garden – Romania’s new touristic slogan
(adds the logo and info about controversies generated by the unveiling of the new Romanian touristic brand) According to Hotnews, Romanian bloggers discovered similarities between new logo and some soon-to-be […]
Mediaedge:cia turns into MEC
Mediaedge:cia has announced that the company has changed its name to MEC.
Euro 1M advertising budget for Romanian dairy company Covalact
Romanian dairy company Covalact will invest, in 2010, a budget of Euro 1M in an communication campaign after a rebranding launched at the end of 2009. The campaign includes market […]
Romanian Tourism minister: Romania’s touristic brand will be launched on July 29th, in Shanghai
Elena Udrea, Romanian Tourism and Development minister, said, on Friday, that Romanian touristic brand will be launched on July 29th, at the World Exhibition in Shanghai, during Romania’s Day. According […]
The Alternative School students are performing at Cannes Lions 2010
The new generation of The Alternative School, selected after trainings and internal competition, is representing Romania at Cannes Lions 2010. This is the 5th generation and includes the best students […]
Vuvuzela – annoying for the world, yet a branding instrument for South Africa?
With or without intention, South Africans put their own mark on 2010 World Cup. It doesn’t matter this year’s competition branding had a lot of effort behind, including in what […]