Tag: branding
McCann opens Sufrageria, together with Curtea Veche Publishing
McCann Erickson launched, since moving in a new headquarters, a series of non-advertising initiatives, such as McCann Pop-Up Gallery (June) or Garage Sale (July). The latest intiative of this kind […]
Romanian Tarom launched its 1st image campaign
Romanian airline Tarom launched the 1st image campaign in brand’s history, realized together with Ogilvy Romania. The new image campaign is part of Tarom’s strategy to promote the services offered […]
Hallmark Channel transforms in Diva Universal from October 3rd
The movie channel Hallmark Channel will change its name in Diva Universal, starting October 3rd, according to Laxmi Hariharan, Marketing Director Eastern and Central Europe Universal Networks International,during an event […]
Romanian daily Gandul changes its print version appearence starting Monday
According to Romanian www.paginademedia.ro , the Romanian daily Gandul will have a new visual identity for its print edition starting September 20th.
Pricewaterhouse Coopers shortens its name, becoming PwC
PricewaterhouseCoopers has refreshed its branding, aiming to strengthen it and modernise how it represents its worldwide network to its clients, its people and the communities in which it operates.
Romanian BrandTailors made a new brand identity for Antena 1
BrandTailor made a new brand identity for Antena 1, that focuses on the ideas of “together” and “family entertainment”. The new identity is to be launched on September 18th and […]
Coca-Cola, IBM and Microsoft – “Best Global Brands” in 2010
Coca-Cola, IBM and Microsoft ranked themselves on the first 3 places in this year’s Interbrand ranking of the 100 “Best Global Brands”, Reuters informs.
Organizers announced the jury for Romanian Internetic 2010
Internetics, a Romanian online branding, marketing and advertising festival, announced the jury of its 10th edition.
The Romanian brand Aprozar, on the way of being resurrected
What does Aprozar means? Well, in English is the vegetable store where you do your groceries. In Romanian, it is basically the same thing, but with a communist regime note […]
TBWA Bucharest, about the pitch for Romania’s tourism brand
According to a press release, TBWA Bucharest was involved in all the pitch process that aimed to chose a company to create the Romanian tourism brand. The consortium the agency […]