Coca-Cola, IBM and Microsoft – “Best Global Brands” in 2010

Branding, Marketing

Coca-Cola, IBM and Microsoft ranked themselves on the first 3 places in this year’s Interbrand ranking of the 100 “Best Global Brands”, Reuters informs.

The first 10 positions in the top are occupied as it follows:

1 Coca-Cola 70,452 ($m)
2 IBM 64,727 ($m)
3 Microsoft 60,895 ($m)
4 Google 43,557 ($m)
5 GE 42,808 ($m)
6 McDonald’s 33,578 ($m)
7 Intel 32,015 ($m)
8 Nokia 29,495 ($m)
9 Disney 28,731 ($m)
10 Hewlett-Packard 26,867 ($m)

According to a press release on Interbrand’s site, Google (#4) sees a 36% increase in value over last year, getting closer to its arch rival Microsoft (#3). HP (#10) enters the top 10 for the first time, after it increased its brand value due to a new business model and brand platform.

This is also the 11th year in the row when Coca-Cola maintains itself on the 1st place of the top.

Interbrand, the leading brand consultancy, publishes annually the ranking of the top 100 brands. The top uses a methodology analyzing the many ways a brand touches and benefits an organization, and takes in consideration three key aspects that contribute to a brand’s value: the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand to continue to secure earnings for the company.

Also in 2010, technology brands continue to be on the leading places, with IBM (#2), Microsoft (#3), Google (#4), Intel (#7), and HP (#10) earning top rankings. Apple increased its brand value, while HP made smart additions to its product portfolio and expanded the HP brand to protect its ranking on the list.

Car brands, as Mercedes Benz and BMW, maintained their ranking by using inovation and smart use of social media, as it’s the case for Ford.

The brand value also increased for luxury brands like Cartier, Armani, Louis Vuitton, Gucci, Tiffany & Co and Hermes.