Tag: BRAT
Romanian BRAT organizes free seminars for professionals from different industries
Romanian Bureau for Transmedia Audit (BRAT) started, on September 25th, a series of free seminaries dedicated to communication, marketing and branding specialists from different industries. The first seminary organized was […]
mediaTRUST Romania joined Romanian specialized organizations BRAT and ARMA
mediaTRUST Romania is, starting 2014, member of Romanian Bureau of Transmedia Audit (BRAT) and of Romanian Association for Audiences Measurement (ARMA). As BRAT member, mediaTRUST will receive SNA FOCUS – […]
Romanian ABC wants to became a public utility NGO
BRAT, the Romanian ABC, is working towards obtaining the status of NGO of public utility, with the members of the association deciding to take this action after the association continued […]
BRAT: Romanian women use internet more than men
According to SATI and SNA Focus – 2 BRAT studies, Romanian women use internet more than men, with over 54% pages viewed online being seen by women. Women also represent […]
BRAT to make a pitch to select a measurement provider for SATI and MIPO
BRAT members decided, during Internet department’s General Assembly, to start a pitch to select the providers of measurements for SATI and MIPO for 2014-2017. The contract with the actual provider, […]
BRAT: Over half of Romanians access internet also from another place than home
As the internet usage increased continuously in Romania during the last couple years and became a mainstream channel, its penetration among people aged 14-74 y.o. living in urban areas reached […]
BRAT launched an application to automatically detect online advertising
BRAT launched, on April 8th, a spider to detect automatically all display advertising messages posted on websites. After a period of developing and testing that lasted several months, BRAT launched […]
BRAT to organize a 1st meeting of the annual conference Media Research Day
BRAT will organize a 1st meeting of the annual conference Media Research Day, an event that will include discussions around the theme “What do clients want (and need) from audience […]
BRAT: Romanian print, radio, online and OOH advertising in 2012 – Euro 656M
Romanian print, radio, online and OOH advertising reached to a total rate card value of Euro 656M, according to a BRAT study. Standard/barter advertising represented almost 71% of the total […]
Romanian Bureau for Circulation Audit has a new website
Romanian Bureau for Circulation Audit (BRAT) launched a new website that brings together in one place all BRAT studies and offers access to more of their results. The website allows […]