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IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Tag: campaign

Samsung to launch a campaign to support Soci 2014 Winter Olympics

Samsung launches the support campaign for Soci 2014 Winter Olympics, marking this way the countdown until the official opening. Samsung is international partner of International Olympic Committee. After the success of the […]

February 8, 2013 Cristina Blanaru Business, Marketing

“Inspire personality to special events”, a campaign by Unilever Food Solutions and The Syndicate targeting restaurants’ owners

Unilever Food Solutions and the Syndicate ran, in the end of 2012 and for the 2nd year in a row, “Inspire personality to special events’ campaign, aimed to help Romanian […]

February 1, 2013February 2, 2013 Cristina Blanaru Business, Marketing

Over 48,000 plush toys from IKEABucharest, helping funding educational projects from UNICEF and Save the Children

Over 48,000 plush toys were bought from IKEA Bucharest during the campaign that ran between November 4th – December 29th. For each bought toy, IKEA foundation donated Euro 1 to […]

February 1, 2013March 20, 2013 Cristina Blanaru Business, CSR

UPDATED: UK’s “Please don’t come to Britain, you won’t like it here” versus Romania’s “Why don’t you come over?”

This week, Guardian published an article related to a planned campaign to discourage Romanians and Bulgarians in what concerns coming to UK, as British labor market will soon remove its restrictions for […]

January 30, 2013February 10, 2013 Cristina Blanaru Ads, Creativity

New Guiness ad

AMV BBDO made the new Clock ad within the Guinness’ “Made of More” campaign. Spotted first on Creativity-Online.com Updated (Feb.7th)  Guinness launched the new TV ad as part of its […]

January 19, 2013February 7, 2013 Cristina Blanaru Ads

Weather news presented by homeless people, on Romanian Prima TV

“Weather” section at Focus, Prima TV’s main news journal, changed its hosts starting today, with the new presenters being homeless people. The initiative is part of “Days of Hope” campaign, […]

January 15, 2013March 20, 2013 Cristina Blanaru CSR, Media, PR

Remarketing for Romanian blogosphere, from Webdigital and Standout

Webdigital and Standout made together a campaign that focuses on remarketing tactics and, between November 20th – December 10th, 10 bloggers were involved in this project and used remarketing to […]

January 9, 2013March 20, 2013 Cristina Blanaru Digital & Media, Marketing

Case Study: Propaganda and Penes Curcanul, together for a healthy and tasty lifestyle

Propaganda and its client, Galli Gallo, made a campaign that ran in November and December 2012 for the Penes Curcanul brand. The campaign aimed to dismantle the myths related to […]

December 22, 2012January 30, 2013 Cristina Blanaru Ads, Case Studies, Creativity

GreenPixel comes with a different kind of carollers for Timisoreana

GreenPixel signs “Carollers” campaign for Timisoreana, in which 4 stand-up comedians re-interpret, in a modern and amusing form, the Romanian Christmas related traditions. Under the slogan “Old Traditions, New Carollers”, […]

December 18, 2012January 30, 2013 Cristina Blanaru Creativity, Digital & Media, Social Media

The 1st campaign made by Graffiti BBDO for Ursus – already on-air

Two months after winning Ursus advertising acount, Graffiti BBDO launched the 1st campaign, announcing the launch of the new 0.5L bottle. The 45 seconds ad will be on-air on December, […]

December 17, 2012January 30, 2013 Cristina Blanaru Ads, Creativity

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