Tag: campaign
Climate neutrality in the advertising market: Mediaplus and ClimatePartner in association with media companies present the calculation model “Green GRP” to carbon offset campaigns
Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – […]
FCB to handle creative and BTL strategy for Avon in Romania
FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to […]
ITV Creative Launch the Love Island 2021 Campaign
Following a one-year hiatus, viral hit and reality dating show Love Island is coming back to UK screens in June – and this time it is not a drill. ITV […]
Mondelez International and Saatchi & Saatchi Dusseldorf launch European brand campaign for OREO
Oreo is the biscuit that begs to be played with. You twist it, lick it, dunk it. And with the brand’s new European brand campaign (German launch: 19 May) by […]
Volkswagen takes a new path and announces it in France with a poetic print campaign
Without promising miracles, Volkswagen is launching initiatives to change about everything. For this, the brand does not content itself with producing more electric vehicles but adopts a more global approach. […]
Klarna sets the record straight by inviting consumers to discover the truth in their new interactive campaign
Klarna, the leading global payments and shopping service, has launched a new campaign playfully setting the record straight by inviting UK consumers to discover the truth about the brand with […]
Miele ‘Shot on Oven’: A Campaign Where Every Line is Baked and Photographed Inside a Miele Generation 7000 Oven
Serviceplan Russia creates a unique new campaign for Miele featuring food baked with messages of love, captured by Miele’s unique Food View function. In a world first, the campaign was […]
Serviceplan Switzerland and ZSC Lions – unusual campaign and unusual gift to thank fans for their loyalty during the Pandemic
Covid-19 prevented sports fans around the world from attending their favorite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than […]
Vice wants to teach Google the Romani language to help fight iliteracy
The Roma minority is one of the largest ethnic minorities in Europe. There are an estimated 10 to 12 million Roma living in Europe and they are among the most impoverished populations in […]
Relate & Rankin launch campaign by Ogilvy UK to break an age-old taboo: sex and intimacy in older life: Let’s Talk the Joy of Later Life Sex
Relationship charity, Relate has unveiled ‘Let’s Talk the Joy of Later Life Sex’, a new campaign championing sex and intimacy in our later years. The campaign saw renowned British photographer, […]