Tag: campaign
For Ramadan, McDonald’s Singapore has launched My Happy Table
On Ramadan, McDonald’s Singapore has launched My Happy Table, a physical activation that uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this […]
Inskin Media partners with Right Thing.Media to offer effective, brand-safe social impact advertising at scale
Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver […]
Core, with Spark Foundry, develops latest HSE COVID-19 campaign
Core’s new creative work for the HSE, “We Can Do This…”, uses an ensemble cast to mark the next phase of COVID-19 communications that have been a constant part of […]
Lacoste and BETC are celebrating through the new “Crocodiles Play Collective”
Moving freely and connecting different cultures are the special powers of the crocodile, the iconic emblem of the Lacoste brand. Since 1933, it has transcended time, styles and genres. It […]
Coway in Europe: Serviceplan and Plan.Net support European Market Entry of Leading South Korean Air and Water Purifier Brand
The Covid-19 pandemic has not only altered markets but also market activity. For example, in Germany internet search enquiries for air purifiers have risen by 300 percent (Google Vertical Trend […]
Barilla – new brand positioning and global campaign by Publicis
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a […]
Dali calls for research into natural intelligence to fight against neurodegenerative diseases
The Queen Sofia Foundation (Fundación Reina Sofía) introduces a new campaign executed by ad agency Señora Rushmore. It features a video that serves as a call to raise awareness and […]
Romanian concept bookshop Carturesti, innovative campaign to promote reading
Romanian concept bookshop Carturesti and Veranda Mall launched a campaign to promote reading through a special activation that makes mall’s parking space to get a personality by association with classical […]
1st AveMachine and Mekanism, campaign for Jose Cuervo tequila
Storytelling production company 1stAveMachine and creative agency Mekanism teamed up to come up with a campaign for Jose Cuervo, the world’s best-selling tequila brand. Helmed by 1stAveMachine directors Marc Reisbig and Miguel Espada, the campaign, […]