Tag: campaign
Barilla – new brand positioning and global campaign by Publicis
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a […]
Dali calls for research into natural intelligence to fight against neurodegenerative diseases
The Queen Sofia Foundation (Fundación Reina Sofía) introduces a new campaign executed by ad agency Señora Rushmore. It features a video that serves as a call to raise awareness and […]
Romanian concept bookshop Carturesti, innovative campaign to promote reading
Romanian concept bookshop Carturesti and Veranda Mall launched a campaign to promote reading through a special activation that makes mall’s parking space to get a personality by association with classical […]
1st AveMachine and Mekanism, campaign for Jose Cuervo tequila
Storytelling production company 1stAveMachine and creative agency Mekanism teamed up to come up with a campaign for Jose Cuervo, the world’s best-selling tequila brand. Helmed by 1stAveMachine directors Marc Reisbig and Miguel Espada, the campaign, […]
La Redoute and FRED & FARID Paris portray sibling leaving in a moving short film
When siblings leave the family home, it’s literally the end of an era: while parents contemplate the end of family life as they’d known it, the ones left behind experience […]
Mark Wright and freelance marketplace Fiverr talk brand building in first UK produced campaign by The 10 Group
Integrated content agency The 10 Group has been hired by international freelance marketplace Fiverr to create its latest performance marketing campaign ‘Make it Happen the Wright way’ featuring TV personality […]
Ruffles / PepsiCo resets relationships and male marketing in Mexico with ‘Unleash Your Flavor’
Ruffles’ new campaign, created by New Macho, the male marketing specialist division of BBD Perfect Storm, delivers on the brief to show men are their most attractive when they are […]
New Dacia Spring, the electric revolution. Exclusive for everyone.
After having revolutionized the entry-level automotive market with Logan, Sandero, then the SUV segment with DUSTER, Dacia is now redefining the all-essential electric vehicle with the New Dacia Spring Agile, […]
Potato chips crunching used by Lay’s Chips to activate YouTube subtitles
In their newest campaign, Lays Potato Chips have released a plug in for Google Chrome that detects the sounds of crunching chips and automatically turns subtitles on for the YouTube […]
Publicis, Orange 5g and iPhone 12 – closer to the moments that matter in France
After launching its 5G in November 2020, Orange is teaming up with Apple and its new iPhone 12 to explore the full potential of this new network. The film, named […]