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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

Anthony Baker: Digital is just a canvas where you tell a story

Since joining R/GA London in 2011, Anthony Baker, Technology Director, has been promoting modern development practices through fast-paced and highly productive creative prototyping, which are changing the way digital solutions […]

July 22, 2015October 16, 2015 Romanita Oprea Business, Creativity, Digital & Media, Innovation, Mobile, Social Media

 pastel and CPE organized the Workplace Diversity Caravan in Romania

pastel, the integrated communications agency, organised, between May and July 2015, a caravan which aimed to raise awareness about discrimination in the workplace. The caravan was part of “We too […]

July 21, 2015 Cristina Blanaru Creativity, CSR

HP inspires people to reignite their creativity with “Jane”

HP releases the international film “Jane” as the debut to their new campaign “Go Make Things” for Sprout by HP, a revolutionary new computing platform. Partnering with 180LA, HP aims […]

July 21, 2015October 16, 2015 Cristina Blanaru Ads, Creativity

Romanian athletes support Special Olympics Romania, in a new image campaign

CohnandJansen JWT and Atelieru.ro sign the new image campaign for Special Olympics Romania. Started from the insight according to which any athlete deserves fans’ appreciation, the 2 agencies came up with […]

July 20, 2015 Cristina Blanaru Ads, Creativity, CSR

Granini celebrates half century with hundreds of love stories

The love stories from the last half of century will be in the center of Granini’s communication, with the app  “Love Moments” which was just launched by the brand. After […]

July 13, 2015 Cristina Blanaru Ads, Creativity

McDonald’s celebrated 20 years in Romania with a Friends TBWA campaign

McDonald’s Romania celebrated 20 years of presence on Romanian market, launching a warm and consumer-centric communication campaign. The campaign is signed by Friends\TBWA, McDonald’s brand agency in Romania, and is made […]

July 4, 2015 Cristina Blanaru Ads, Creativity

Romanian Jazz signs a new campaign for Ardealul pate

Romanian Jazz signs a new campaign for Ardealul pate, using as “ingredients” tasty food, people from Ardeal and ad stereotypes. Pate is a handy food that matches Romanians’ taste. Speaking of our culinary preferences, […]

July 3, 2015July 4, 2015 Cristina Blanaru Ads, Creativity

Saatchi & Saatchi Romania launched Armonia water brand

Saatchi & Saatchi Romania launched the Armonia water brand, the first water brand in Romania targeting consumers actively interested in regaining their physical and spiritual balance. On a busy bottled water market, […]

June 30, 2015July 13, 2015 Cristina Blanaru Branding, Business, Creativity

McCann Erickson Bucharest signs a new campaign for UniCredit Romania

McCann Erickson Bucharest and UniCredit Consumer Financing launched a new communication campaign – “Fulfill life-long wishes”, to promote the UniCreditCard Principal and UniCreditCard Premium credit cards, launched in Romania in March by UniCredit Consumer […]

June 24, 2015 Cristina Blanaru Ads, Creativity

Geometry Global Bucharest & McCann Erickson Bucharest – Tuesday’s winners @ Cannes Lions

The RGB News – a Geometry Global Bucharest campaign that promotes blood donations by showing people how life would literally be without red – is an idea developed by Mihai Fetcu and […]

June 23, 2015July 13, 2015 Newsroom Creativity, Festivals & Awards, Media, PR

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