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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

Praktiker, new image campaign in Romania

Praktiker Romania (DIY sector) launched a new image campaign that supports the repositioning of the brand on an emotional territory. The campaign was launched with a series of 3 TVCs […]

June 22, 2015June 22, 2015 Cristina Blanaru Ads, Creativity

 Romanian health network’s “The best doctors” campaign brings real cases into the spot light

Romanian health network Regina Maria (Queen Mary) launched the campaign “The best doctors”, to thank all MDs that inspire and save lives. The campaign is based on real cases of […]

June 18, 2015July 13, 2015 Cristina Blanaru Creativity

Romanian Propaganda promotes Raureni’s marmalades with a sweet communication campaign

Romanian advertising agency Propaganda launched a new communication campaign for Raureni marmalades, campaign that doesn’t only mentions the qualities of the jams, but also offers a visual hint on their […]

June 18, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Amigo says “Energy not words”, a communication campaign for those always in move

The instant coffee brand Amigo (Strauss Romania) launched a new communication campaign, “Energy, not words”, for all those who are always under time’s pressure. Marius Melesteu, Strauss Romania: In 1982, Amigo instant […]

June 17, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Preconceptions on fast loans, deconstructed by Provident, in a campaign signed by Jazz

Romanian advertising agency Jazz and the financial non-banking institution Provident launched a new campaign – “Self-denounce” – which aims to continue to demolish, with humor, the preconceptions related to the fast loans […]

June 17, 2015June 17, 2015 Cristina Blanaru Ads, Creativity

Johannes Leonardo worked for Sony on @PlayStation campaign for #PSVuev

The New York based creative agency Johannes Leonardo has created the first campaign for Sony’s PlayStation Vue, a highly anticipated cloud-based TV service launched in March 2015 on select markets. Sony made an announcement […]

June 16, 2015 Cristina Blanaru Ads, Creativity

Biocoop and Fred & Farid Paris introduce “The Most Eco-Friendly Campaign Ever”

Biocoop, the first retailer of organic food in France, was founded by farmers and consumers truly committed to a greener and more responsible planet. Biocoop asked Fred & Farid Paris to […]

June 9, 2015June 9, 2015 Cristina Blanaru Ads, Creativity

Unconventional campaign on domestic violence in Romania, from Sensiblu and Geometry Global

Sensiblu Foundation aims to attract public awareness when it comes of domestic violence with a new unconventional campaign created by Geometry Global Bucharest. Conceived as an insert in women’ magazines, it generates […]

June 9, 2015July 13, 2015 Cristina Blanaru Ads, Creativity, CSR

 Romanian Saatchi & Saatchi to develop POSMs for Ursus’ summer national campaign

Romanian Saatchi & Saatchi won a pitch organized by Ursus Breweries in the beginning of the current month and will manage the POSM development for traditional and modern trade dedicated […]

May 26, 2015 Cristina Blanaru Business, Creativity

Leo Burnett Group and Bergenbier use thermo ink in a new campaign

Leo Burnett Group signs the new Bergenbier campaign introducing a packaging innovation: thermo ink which helps people know when the beer is perfectly cold, as the mountains on the packaging […]

May 22, 2015July 13, 2015 Cristina Blanaru Ads, Creativity, Innovation

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