McCann Erickson Bucharest signs a new campaign for UniCredit Romania

Ads, Creativity

McCann Erickson Bucharest and UniCredit Consumer Financing launched a new communication campaign – “Fulfill life-long wishes”, to promote the UniCreditCard Principal and UniCreditCard Premium credit cards, launched in Romania in March by UniCredit Consumer Financing.

Campaign’s idea starts from the premise that everyine has at least a secret dream or unfulfilled desire that he didn’t manage to fulfill because life always presented him with other priorities.

UniCreditCard Principal and UniCreditCard Premium have a new elegant, semi-transparent design and an attractive benefits package. The new communication campaign developed by McCann Erickson Bucharest comes to support our efforts and talks about all those unfulfilled wishes (that we or our dear ones have) that we can now achieve easier, with less effort, due to the benefits of the new credit cards from UniCredit Consumer Financing

Anca Nuta

Identity and Communication Director UniCredit Tiriac Bank.


The campaign runs between May 29th – July 31st and includes TVC and 2 TV vignettes, print and online

Campaign credits:

McCann Erickson Bucharest: Adrian Botan – Creative Partner, Catalin Dobre – Executive Creative Director, Ioana Filip – Group Creative Director, Dana Hogea – Client Service Director, Ioana Zamfir – Copywriter, Alin Sirbu – Art Director, Bianca Manescu – Strategic Planner, Laura Aldea – Account Director, Floria Madalina – Account Manager, Maria Marin – Account Executive, Tiberiu Munteanu – Head of AV Production and Alexandru Platon – AV Producer.

UniCredit Tiriac Bank & UniCredit Consumer Financing: Anca Nuta – Identity & Communication Director, Raluca Apreotesei – Team Leader Marketing and Communication Unicredit Tiriac Bank, Alexandra Pais – Marketing Communication Senior UniCredit Tiriac Bank, Raluca Zamfirache – Head of Product Development and Marketing UniCredit Consumer, Mihaela Enache – Marketing Senior UniCredit Consumer Financing and Mirela Tudor-Toader  – Marketing Officer UniCredit Consumer Financing.