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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

The Geeks and OLX are looking for 3 objects any Romanian could sell, in a new campaign

The Geeks developed for OLX a new campaign, “Big Promotion”, under the umbrella of the concept “All Romanians have 3 objects to sell via OLX”. The campaign includes TV, radio and online […]

September 25, 2014September 30, 2014 Cristina Blanaru Ads, Creativity

Writing instruments into the spot light, in a campaign for Pilot signed by The Geeks

The Geeks launched “Writing instruments with personality”, promoting the range of products sold by Pilot. Campaign’s period is August 22  -September 30. The campaign includes TV, online and in-store executions, […]

September 23, 2014September 28, 2014 Cristina Blanaru Ads, Creativity

SapientNitro unveils global Lycra Moves You campaign

SapientNitro, part of Sapient, created a global consumer advertising campaign for Lycra, the fiber brand owned by Invista. The new campaign, Lycra Moves You, first SapientNitro’s work for the brand since its […]

September 23, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

White House and creative agency Mekanism unveiled “It’s On Us” – a sexual assault awareness campaign

The White House and creative agency Mekanism unveiled “It’s On Us” – a sexual assault awareness campaign with a special focus on engaging men in the fight against the problem. Working […]

September 19, 2014December 18, 2014 Cristina Blanaru Ads, Comm & Politics, Creativity, CSR

DDB NY makes”Hit Series” for NY Lottery

The New York Lottery recently launched a new ad campaign created by DDB New York. Titled “Hit Series,” the witty new campaign is aimed at New Yorkers (18+) who enjoy […]

September 19, 2014September 19, 2014 Cristina Blanaru Ads, Creativity

Delikat (Unilever), in campaign to celebrate 40 years of presence in Romania

Delikat, an Unilever brand produced in Romania, marks 40 years of presence on Romanian market, launching a dedicated communication platform. For the anniversary, Delikat is present in stores in a […]

September 18, 2014 Cristina Blanaru Creativity

New Peugeot 508 goes Western in its new worldwide campaign, signed by BETC

After the commercial success of its latest models (2008, 308, etc.), Peugeot is launching the new Peugeot 508 with a campaign created by BETC, reviving one of the brand’s most […]

September 17, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

Ice Cream for parents? After bedtime! 

Breyers Gelato Indulgences launched, this summer, its first advertising campaign in US, with national TV, print, digital, online and in-store components. The campaign ran under the tagline “Breyers Gelato Indulgences. […]

September 17, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

GMP promotes the new Volkswagen Polo in Romania using relations at distance

“Long distance love” is the campaign signed by GMP Advertising promoting the new Volkswagen Polo, which communicates from a fresh perspective the benefits of the low fuel consumption. Targeting the young […]

September 17, 2014September 18, 2014 Cristina Blanaru Ads, Creativity

Expedia and 180LA go Safari

Expedia’s loyalty program, Expedia+Rewards (allows travelers to earn points from every airline and every hotel on every trip they take), was launched by Expedia and ad agency 180LA with a campaign […]

September 17, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

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