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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

Saatchi & Saatchi Fallon Tokyo and Tetra Pak Japan give forest animals the opportunity to speak out

Saatchi & Saatchi Fallon Tokyo launched a new campaign for Tetra Pak Japan, encouraging people to select eco-friendly packaging and highlights Tetra Pak’s endorsement from the Forest Stewardship Council (FSC®). In […]

October 8, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

HP launches Social Campaign to #FindRalph

HP launches Social Campaign to #FindRalph, based around the “Lost Iguana” TV ad. When Kevin’s pet iguana Ralph goes missing , he doesn’t just put up fliers, he uses an entire ecosystem of […]

October 7, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

Hiccup Media signs the campaign targeting US market for online language learning service Babbel

Hiccup Media signs the first campaign made by Babbel, online language learning service, targeting US market. Babbel tries to make studying new languages fun and easy and, in order to reach US market, […]

October 7, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

Hewlett-Packard sponsors Big Wave surfer Ian Walsh, promotes tech role with #BendTheRules campaign

A few months ago, Hewlett-Packard and 180LA launched the campaign #BendTheRules to show the world how a computer that bends in half – HP Pavilion x360, a versatile hybrid notebook/tablet with […]

October 2, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

TfL and M&C Saatchi launched “The Safer Travel at Night”

TfL and M&C Saatchi launched “The Safer Travel at Night” integrated campaign, a social initiative encourages party-goers to post a #HomeSafeSelfie to help raise awareness of the dangers of using un-booked […]

September 30, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

Marks & Spencer take bloggers on a journey of discovery with new food films by Adjust Your Set

Marks & Spencer has been working with Adjust Your Set, one of the UK’s leading digital content agencies, to reveal three adventurous food films celebrating creating dishes using their ingredients […]

September 30, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

“Marie Antoinette” movie script turned into paper gown to promote Hollywood Costumes exhibit

Ad agency 180LA and renowned multimedia artist Jum Nakao have transformed the script of Sofia Coppola’s “Marie Antoinette” into a paper dress and headpiece fashioned after the iconic blue ballroom gown worn by Kirsten Dunst and created by Oscar-winning costume […]

September 30, 2014February 16, 2015 Cristina Blanaru Ads, Creativity

True Religion Apparel Launches “Be So Bold” Brand Campaign

True Religion, jean and apparel company, launched a campaign which went live in online and in cinema in US. Campaign’s ad – “Be So Bold”  -is a subversion of the expression “May I […]

September 30, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

Lay’s, together with Cabral and Puya in a new Romanian campaign

Lay’s started a new campaign in Romania, having as ambassadors Cabral and Puya. The campaign promotes the launch of 3 new assortments of chips and challenges the consumers to guess the names of the newly […]

September 28, 2014December 18, 2014 Cristina Blanaru Ads, Creativity

Jazz signs new campaign for Provident

Jazz signs  new campaign for Provident, promoting a series of annual scholarships for young people with talent in art. The total value of the scholarships is of Euro 35,000 The campaign includes a series […]

September 28, 2014 Cristina Blanaru Ads, Creativity, CSR

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