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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Tag: campaign

Ant Farm, Activision and Bungie to produce an intensive campaign for Destiny

Entertainment ad agency Ant Farm teamed up with Activision and Bungie to produce media for the launch campaign behind what became the best-selling new video game franchise launch of all […]

October 27, 2014December 18, 2014 Cristina Blanaru Ads, Creativity, Gaming

Erka Synergy Communication handles Domo Retail’s communication celebrating 20 years on Romanian market

Erka Synergy Communication signs the communication campaign celebrating Domo Retail’s 20 years since the company was founded on the Romanian market. Since 1994, for 20 years, Domo manages to keep […]

October 27, 2014October 28, 2014 Cristina Blanaru PR

Stephen the Great and Michel The Valiant try to mobilize Romanians to  vote, in a campaign signed by Leo Burnett Group

The right to vote is one of the fundamental rights and, before the 2014 Romanian presidential elections, 60% Romanians don’t even want to go to vote. This is the insight […]

October 25, 2014October 27, 2014 Cristina Blanaru Ads, Creativity

Pegas creates a new bicycles collection together with its fans, in a campaign signed by Publicis Romania

Pegas 2014 collection was created especially to communicate the new positioning of the brand, Pegas – The Urban Bicycle. In the newly launched campaign, Pegas consolidates its positioning, continuing the […]

October 23, 2014 Cristina Blanaru Ads, Creativity, Digital & Media, Social Media

Lacoste calls on the King of Social Networks to launch its online boutique

For the launch of its online boutique, Lacoste, along with BETC and BETC Digital, asked Vine and Instagram star Zach King (@finalcutking) to help out. Zach King (@finalcutking) is an American […]

October 23, 2014December 18, 2014 Cristina Blanaru Business, Creativity, Digital & Media, e-Commerce, Social Media

MRM Worldwide Romania launched Winetunes campaign for Lidl

MRM Worldwide Romania launched “LIDL Winetunes”, a campaign to promote the wine offer from Lidl stores and an offer available in retailers’ Romanian stores starting October. Romanians like quality wine […]

October 23, 2014 Cristina Blanaru Creativity, Digital & Media

The Geeks launches a tongue in cheek campaign to promote a Romanian jobs counciling platform 

Romanian The Geeks created “What do your folks say?” campaign, aimed to promote pemeserie.ro, a platform of IQ, personality and interests test platforms meant to offer help to young people looking for a […]

October 21, 2014 Cristina Blanaru Creativity, Digital & Media, Social Media

Pro TV News launched #Yeslavot platform to convince Romanians to vote at presidential elections

Pro TV News launched Yes la Vot platform, which targets Romanians and aims to find out directly from them which are the things that really matter to them. The power is […]

October 17, 2014December 18, 2014 Cristina Blanaru Marketing

DDB Chicago and RMHC celebrated charity’s 40th anniversary with a global social media campaign

DDB Chicago and Ronald McDonald House Charities (RMHC) celebrated charity’s 40th anniversary by launching a global social media campaign, which will also include hostin a variety of different initiatives all around […]

October 15, 2014December 18, 2014 Cristina Blanaru Creativity

Weapons of Public Attraction and The Public Advisors handle Barrier’s first campaign in Romania

Barrier, one of the main PVC profiles producers in Romania, started its first national integrated communication campaign in Romania, which was managed and implemented by 2 agencies, Weapons of Public Attraction […]

October 10, 2014December 18, 2014 Cristina Blanaru Business, Creativity, PR

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