Tag: case study
Europe had it’s own Kaepernick-like campaign, because of Absolut vodka in Slovakia
An anti-racist ad for Absolut Vodka created a nationwide controversy in Slovakia. With 16,5 million earned media impressions in this 5,5 million country it became the most viral and discussed […]
Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign
Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to […]
Samsung. Most loved IT brand on the Romanian market
Samsung is the most loved tech brand in Romania, surpassing Sony and iPhone, according to a study made by Unlock Market Research and BIZ magazine. Besides Samsung, Sony and iPhone, the […]
Case Study: Stray dogs starring in a Romanian campaign that went around the globe
The Project: Stray dogs cross the street Client: Romanian Traffic Police Agency: Next Advertising Campaign: “Chose life” communication platform Period: December 2012 – March 2013 Channels: TV, online, outdoor Context: […]
Case Study: Propaganda and Penes Curcanul, together for a healthy and tasty lifestyle
Propaganda and its client, Galli Gallo, made a campaign that ran in November and December 2012 for the Penes Curcanul brand. The campaign aimed to dismantle the myths related to […]
VEKA and Lowe – Champion of My Soul campaign
Context: VEKA is a German brand, global leader on PVC systems for doors, windows and shutters Objective: Considering the context, the dare was to consolidate a clear image for VEKA brand in […]