Tag: creativity
Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study
Attention measurement and optimization provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront […]
Epica Awards 2022 – open for early birds entries
The Epica Awards 2022 are officially open for entries, with an early bird entry fee from July 1 until August 31. Early bird entrants won’t have to pay the agency […]
No fruit should be Forbidden: Dole Sunshine company urges His Holiness to redeem the Apple
Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the world’s greatest societal challenge according to the Global Nutrition Report. To help fight this issue and promote […]
Maximilian Schöngen appointed inaugural Global Creative Lead of Mediaplus Group
Maximilian Schöngen is to take on the new role of Global Creative Lead for the Mediaplus Group. In the new global position, Schöngen will report to Matthias Brüll, CEO of […]
Dentsu Gaming opens the doors of PlayChange, the first Benetton store in the Metaverse
United Colors of Benetton debuted in the Metaverse. Through the Roblox platform the fashion brand brings together both physical and virtual worlds via its new PlayChange store, an interactive brand […]
Ogilvy Paris appoints Benjamin Bregeault as Creative Director
Ogilvy Paris appointed Benjamin Bregeault as its new Creative Director, with the mission to continue to accelerate the agency’s transformation, launched under the presidency of Matthieu Elkaim and Emmanuel Ferry. […]
Jorg Riommi, the latest creative to join the Golden Drum Hall of Fame
Jorg Riommi, Chief Creative Officer, Publicis Groupe Central and Eastern Europe, is the newest member of the Golden Drum Hall of Fame, a selected group of visionaries and dreamers who […]
5 agencies from Finland, Czech Republic, Italy, Georgia and Latvia at the first ADCE Agency Exchange
The Art Directors Club of Europe announced six selected participants, members of five different ADCE Club Members, will be taking part in the first edition of its new educational program, […]
8 Pencils for Denmark at D& AD Awards
Danish agencies had a total of 19 winning entries at this year’s D&AD Awards and scooped 8 Pencils, with &Co Copenhagen and The Unicorn bringing home 2 Pencils each. Denmark […]
Maserati chooses Herezie for new MC20 Cielo global campaign.
The Italian supercar manufacturer selected independent agency Herezie to bring to life the multi touch point campaign for “Cielo” the new Spyder version of the iconic MC20 model. The French […]