Tag: creativity
Dentsu Gaming opens the doors of PlayChange, the first Benetton store in the Metaverse
United Colors of Benetton debuted in the Metaverse. Through the Roblox platform the fashion brand brings together both physical and virtual worlds via its new PlayChange store, an interactive brand […]
Ogilvy Paris appoints Benjamin Bregeault as Creative Director
Ogilvy Paris appointed Benjamin Bregeault as its new Creative Director, with the mission to continue to accelerate the agency’s transformation, launched under the presidency of Matthieu Elkaim and Emmanuel Ferry. […]
Jorg Riommi, the latest creative to join the Golden Drum Hall of Fame
Jorg Riommi, Chief Creative Officer, Publicis Groupe Central and Eastern Europe, is the newest member of the Golden Drum Hall of Fame, a selected group of visionaries and dreamers who […]
5 agencies from Finland, Czech Republic, Italy, Georgia and Latvia at the first ADCE Agency Exchange
The Art Directors Club of Europe announced six selected participants, members of five different ADCE Club Members, will be taking part in the first edition of its new educational program, […]
8 Pencils for Denmark at D& AD Awards
Danish agencies had a total of 19 winning entries at this year’s D&AD Awards and scooped 8 Pencils, with &Co Copenhagen and The Unicorn bringing home 2 Pencils each. Denmark […]
Maserati chooses Herezie for new MC20 Cielo global campaign.
The Italian supercar manufacturer selected independent agency Herezie to bring to life the multi touch point campaign for “Cielo” the new Spyder version of the iconic MC20 model. The French […]
D&AD awards 2 Black Pencils amongst 155 Craft, 269 Advertising and 1 Collaborative Pencil winners
Following the first of two digital Award ceremonies that took place on 25 May at 7pm BST, D&AD announces 2 Black Pencils amongst Craft, Advertising and Collaborative winners. Since 1962, […]
Golden Drum moves from Portoroz to Rovinj, scheduled for end of September
Golden Drum is scheduled to take place on 23 September in Rovinj, Croatia, instead of Portoroz. The festival will be organized as a live event hosted by Weekend Media Festival. […]
H&M wins over the everyman by turning Pete Davidson into a fashion icon
H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear […]
Philadelphia aims to “Leave Fewer Traces” in a sustainability campaign by Ogilvy Paris
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, […]