Tag: investments
Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013
Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]
Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012
Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]
MFB: Romanian TV to attract Euro 190M ad investments in 2012
According to Media Fact Book, Initiative analysis made public on Wednesday, TV keeps its supremacy as the main channel that attracts advertising budgets in 2012 also digital had a steep […]
MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M
Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]
A GfK study on Romanian social media investments, to be presented at Marketing 360
GfK Romania will make public, at Marketing360 conference, a study on Romanian companies investments in social media. According to preliminary data, in 2011, 37% of the companies directed to social […]
Romanian press advertising – H1 2011
In the first semester of 2011, print advertising investments surpassed Euro 97M, an amount estimated on rate cards for Romanian publications included in MIP Written Press study (Montoring Investments in […]
Romania, the 5th country in CEE in terms of internet users
Romania is the 5th country in CEE in terms of internet users, although the small value invested per user is positioning Romania on the last places in the online investments […]
Alfa Cont: FMCG, the most important advertising sector in 2010
The budgets invested in advertising by the top 20 advertisers in 2010 is of Euro 2.5Bn, rate card value, and represents almost half of the total value of advertising investment […]
Nielsen: Signs of growth for global ad spending
Global ad spending continues its recovery from the 1st half of the year, while US ad spending showed a 3.8% increase compared to last year, according to Nielsen Company. On […]