Tag: investments
MFB: Digital – second after TV in 2011; total value of Romanian media market in 2012 – Euro 303M
Initiative launched Wednesday, in a press conference organized at its headquarters, Media Fact Book (MFB), that reached its 16th edition and that includes detailed info on ad budgets spent in […]
A GfK study on Romanian social media investments, to be presented at Marketing 360
GfK Romania will make public, at Marketing360 conference, a study on Romanian companies investments in social media. According to preliminary data, in 2011, 37% of the companies directed to social […]
Romanian press advertising – H1 2011
In the first semester of 2011, print advertising investments surpassed Euro 97M, an amount estimated on rate cards for Romanian publications included in MIP Written Press study (Montoring Investments in […]
Romania, the 5th country in CEE in terms of internet users
Romania is the 5th country in CEE in terms of internet users, although the small value invested per user is positioning Romania on the last places in the online investments […]
Alfa Cont: FMCG, the most important advertising sector in 2010
The budgets invested in advertising by the top 20 advertisers in 2010 is of Euro 2.5Bn, rate card value, and represents almost half of the total value of advertising investment […]
Nielsen: Signs of growth for global ad spending
Global ad spending continues its recovery from the 1st half of the year, while US ad spending showed a 3.8% increase compared to last year, according to Nielsen Company. On […]