Tag: market
Romanian ad market: 2014 – the first year of growth after 5 years of decline
According to Zenith Romania’s forecast, Romanian advertising market is scheduled to row 2.8% by the end of the year, with this development mainly due to the expansion of digital (+12%). […]
Romanian Retail Convention: Romania, 2nd in EU when it comes of retail growth
Expo Media, member Marketing Insiders Group, brings in focus the newest trends in retail for the second edition of Romanian Retail Convention, scheduled to take place on October 1st, at […]
IAB Europe, IAB & IHS report: Global mobile advertising revenues – Euro 14.6BN in 2013, almost double compared to 2012
Global mobile advertising revenues hit Euro 14.6BN in 2013, almost doubling (up 92%) compared to 2012, when the value was of Euro 7.6BN, according to a research made by IAB Europe, […]
Stefan Iarca, CarnationGroup: We give the answer to “Does it work” question
Stefan Iarca, Country Manager Romania within CarnationGroup part of Possible, gave us some insight on how the agency he manages works. He also offered us some insight over digital in Romania, about […]
Cristian Ramboiu, MiB: In 2009, we were 10 fighting to survive crisis; now we’re 270
Romanian Men in Black agency recently announced a brand refreshment, which included assuming a new visual identity and a new logo in order to reflect the new realities of the agency. About […]
DDB is Praktiker’s new brand agency in Romania
DDB Romania signs the new Praktiker repositioning campaign, after winning a creative pitch organized after the retailer was taken over by the businessman Omer Susli. We wanted for a long […]
Romanian Men in Black adopted a new identity
Eight years after starting its activity on the market, Romanian agency Men in Black adopted a new identity, to align to present’s realities. The former corporate signature of the agency […]
ROADS: Romanian online ad market, up 15% in 2013, to Euro 25.74M
Romanian online advertising market increased 15% in 2013, with the value reported by the participants to the study being of RON 112.9M (Aprox Euro 25.74M), as the most recent edition […]
MFB 2014: Romanian media market expected to remain stable in 2014
Romanian media market is expected to remain stable in 2014, after the continuous decrease posted since 2009 and a flat evolution in 2013, Initiative’s Media Fact Book 2014 estimates. From 2007 to […]
Horatiu Dimulescu: SMS remains the main channel for mobile advertising in Romania in 2014
Horatiu Dimulescu, Manager Online Content and Mobile Advertising Vodafone Romania, spoke, in an interview for AdHugger, about Romanian mobile advertising market and some of its insights. According to him, the SMS […]