Tag: Marketing
Publicis Romania – in Luerzer’s Archive, with a TV spot for Renault
Publicis Romania is again present in Luerzer’s Archive, in the TV section. “The Hitchhiker” ad appeared in the current number of the magazine and is the one for which Publicis […]
Publicis Groupe acquired Kitcatt Nohr in the UK
Publicis Groupe acquired Kitcatt Nohr, a leading, UK-based, integrated agency that will be merged with Digitas in the UK, creating Kitcatt Nohr Digitas, to be part of VivaKi. Kitcatt Nohr […]
Romanian Lowe PR becomes GolinHarris Bucharest
Romanian Lowe PR has become, starting March 1st, GolinHarris Bucharest, affiliating to the international network GolinHarris and being the 1st office of the American company in Eastern Europe, IAA Romania […]
Publicis Romania wins JTI Winston account
JTI Romania appointed Publicis Romania to handle the development and implementation of all its communication activities for Winston brand. The appointment of Publicis Romania was made following a pitch organized […]
UPDATED: McCann Erickson and Nescafe launched a new promotion, Nescafe Mixes
(adds info regarding MRM Worldwide team involved in the project and the online steps of the campaign) After the successful “NESCAFÉ 3in1 and NESCAFÉ Frappé chase away the boredom”, that […]
Mobile Marketing Conference is preparing for 2011 edition
The 4th edition of Mobile Marketing Conference will take place in Bucharest (Romania) on May 5th 2011 and it started already the preparations. Mobile Marketing Conference is organized by Evensys […]
UPDATED: Romanian Grapefruit and Labormed, awarded at Rebrand 2011
(Adds another Romanian agency that got a Notable distinction at Rebrand 2011) Grapefruit was awarded at Rebrand 2011 with the work agency did for its client, Labormed Pharma, one of […]
Euro 1.7M in sales for Cocor Media Channel in 2010
Cocor Media Channel had sold outdoor advertising space for Euro 1.7M in 2010, 30% higher than the previous year, according to a press release. Cocor Media Channel is the only […]
Velux Romania bets on PR made with TV stars
Velux Romania, constructions company known especially for its noise dampening windows, has a new PR agency, Echipa de PR, led by a former TV star. According to Dailybusiness.ro, Velux Romania […]
Alfa Cont: FMCG, the most important advertising sector in 2010
The budgets invested in advertising by the top 20 advertisers in 2010 is of Euro 2.5Bn, rate card value, and represents almost half of the total value of advertising investment […]