Tag: marketing
Elena Gherasim took over as CMO at ProductLead
ProductLead, Romanian integrated digital marketing platform, appointed Elena Gherasim as Chief Marketing Officer, starting June. In her new role, Elena will develop the marketing department and will support the growth […]
Serviceplan Switzerland and ZSC Lions – unusual campaign and unusual gift to thank fans for their loyalty during the Pandemic
Covid-19 prevented sports fans around the world from attending their favorite teams’ matches, and in March 2020 the Swiss government banned fans from going to sports events in response to the pandemic. Consequently, more than […]
ProductLead raises Euro 600.000 for development and expansion in Europe
Romanian based ProductLead, the innovative integrated digital platform for marketing content creation receives 600.000 Euros funding for further development and expansion across European markets. The financing was coordinated by Sparking […]
FEPE: Printed mail continues to be one of the most popular forms of dialogue marketing
Worried that printed mail has been completely replaced by communication in digital channels? Think again! Data from recent studies reveal a more nuanced picture. For advertisers, printed mail has advantages […]
Romanian concept bookshop Carturesti, innovative campaign to promote reading
Romanian concept bookshop Carturesti and Veranda Mall launched a campaign to promote reading through a special activation that makes mall’s parking space to get a personality by association with classical […]
Top 10 White Label Tools For Marketing Agencies
To streamline and improve monotonous operational tasks, white-label solutions prove to be a great solution, especially for marketing agencies looking to scale. In today’s digital world, you are only one […]
Digital Marketing Forum, ready for 2021 edition
Digital Marketing Forum is ready for its 2021 edition and is, for 14 years, the main source of knowhow, inspiration and case studies on Romanian market. The event is scheduled […]
5 skills needed to start a home business
Pixabay CC0 License The attraction of home-based business models is greater than ever, not least due to the fallout of the pandemic. If you are looking to finally take control […]
Content Marketing – does it worth?
One of the hardest lessons that every single business has to learn is that content is king. Why is this a hard lesson? Well, when you are managing five social […]
iProspect launches as a new media agency in Southeast Europe
Marketing communications group dentsu officially launches the brand new iProspect around the world as a game changing digital-first end to end media agency. The iProspect teams in Southeast Europe markets […]